Overview
“Rome wasn’t built in a day” and neither are brands. Branding can be an excruciating and tiresome process and while you as entrepreneurs have the major part in creating a brand from scratch by offering unique products and services, ensuring high standards of quality and value for money, there is one area of creating a brand that can be outsourced and that is the marketing communication aspect. In order to focus on the core activities of the organisation, most brands both big and small prefer to hire a branding agency to execute their campaigns. A branding agency is an organisation that is specialised in managing the brand campaigns of other organisations. Outsourcing the advertising operations to an agency reduces the hassle and makes the whole process of marketing a lot smoother. But while doing so advertisers are often confused about making the choice of perfect branding agency to carry out their marketing activities. Given below are a few aspects on the basis of which advertisers or brand managers can evaluate branding agencies before making the perfect choice-
- Experience- Experience is an extremely important aspect while buying any kind of service. Since advertising isn’t a standardised process and requires a lot of creativity and careful planning it is preferable to select a branding agency that has sufficient experience. While at times, newer branding agencies can be extremely promising it is still considered a lot safer to select an agency that has been in business for at least 3-4 years.
- Clientele- Clientele is another pivotal factor that must not be ignored while selecting the right branding agency for you. If the clientele of an agency includes some of the big, reputed brands of the country or globe it means that the agency can be considered reliable. Besides including esteemed brands, the clientele also needs to be diverse. A diverse client means that the branding agency is capable of handling all types of brands.
- Rates- Rates are an obvious factor on the basis of which most advertiser select their service provider. It is important to compare the rates of different branding agencies but it cannot be the sole criterion for comparison. This is where a lot of new advertisers go wrong. A lot of times advertisers end up with poorly planned and shabbily executed campaigns in the name of low rates. Thus, ensure that you get the value for your money.
- Medium- When it comes to selecting the agency, advertisers can either go for an agency specialised in a particular medium or a group of mediums like a radio branding agency, an OOH branding agency or an agency that deals in multiple mediums. Though selecting specialised agencies for different mediums has its own plus points, going with an agency that deals with a variety of mediums is beneficial in the long run. It not only reduces the hassle of finding a new branding agency for every medium but also leads to better management as the advertising operations get centralised leading to better control and coordination.
Why choose Excellent Publicity for planning a branding campaign?
Excellent Publicity is an emerging and fastest growing advertising agency headquartered Ahmedabad with branch setups in Mumbai, Pune, Surat & Vadodara started its journey in the year 2012. Excellent Publicity is the one stop solution to provide best services to have remarkable ad campaigns all over the nation. We have as many years of experience in media buying, planning and execution and can provide high quality services with comparatively lower rates. Team Excellent has served thousands of clients and helped them in promoting their brands and reach the target audience successfully.
Team excellent is a talented, enthusiastic and well experienced group of people who provide a focused and to the point assistance to their clients and works with the motive of providing high quality services that combines creativity and value pricing. With Team Excellent’s innovative ideas you can have ad campaigns that cut across all boundaries.
Our work speaks for itself when you see our clientele consisting of some of the most reputed brands of the world and India including Google, Swiggy, Indigo Airlines and various others. Our campaigns not only have helped brands increase their sales in the short run but have also done wonders for their long-term brand image.
With Excellent Publicity, your only job is to dream big for your brand while we do everything from ideation to execution.
For more details, contact us or write us at inquiry@excellentpublicity.com.