Overview
- There are multiple factors that are instrumental in the development of brands that have high regard and goodwill in the market but one particular factor that acts as a catalyst in the whole process of creating and managing brands is the marketing communication or the brand campaigns. Brand Campaigns are the voice of brands through which it communicates with its target audience. It consists of a series of advertisements and other promotional tools that are built around a common theme and similar messages.
- The aim of these brand campaigns isn't just to increase the sale of the product, in fact it is majorly to create a larger impact by adding some value to the brand by increasing its awareness amongst the people. Most of these brand campaigns make use of multiple channels of promotion. These may be- Television, Radio, Newspaper, Magazines, Hoardings etc. By making use of multiple mediums to deliver the same message brands aim to surround the consumer in such a way that it is impossible for them to ignore the brand.It helps in increasing the familiarity of the consumer with the brand, increasing the chances of them to buy the product of the particular brand over the others. Brand Campaigns having been planned in advance with careful attention to detail are known to the most effective form of marketing communication.
- The different elements used in the campaign ensure that the message is retained by the audience.Besides getting noticed the aim of brand campaigns is also to get the consumer to like the brand and prefer it over the competitors which is why the campaigns are built in a manner that creates positive feelings towards the brand and drives out any negative perception that the audience might have towards it. The modern practice when it comes to developing Brand campaigns is to have a secondary theme besides the theme of the product being promoted, that focuses on social or emotional issue thus, creating a deeper impact on the viewer. This helps the brand in developing a better connect with the audience and also adds the brand image.
- After deciding on the theme, it is important for the brand to decide on its target segment keeping in mind the service or the product that it is offering. This is a very important aspect because once the brand is positioned in a particular manner it is difficult to change the consumers’ perception towards it. Post this, objectives are set, budget for the campaign is estimated and the channels for campaign are finalised. After this, the main task of execution is carried out and finally the entire campaign is evaluated through its results. In order to shorten this whole process most brands outsource the planning and execution of their brand campaign to advertising agencies that are specialised in conducting such brand campaigns. Agencies ensure smoother execution and also offer better rates as they have better bargaining power with the ad space owners and thus it is advisable to go through brand campaigns with some reputed agencies to ensure accurate planning and hassle-free execution.
Why choose Excellent Publicity for planning a branding campaign?
Excellent Publicity is an emerging and fastest growing advertising agency headquartered Ahmedabad with branch setups in Mumbai, Pune, Surat & Vadodara started its journey in the year 2012. Excellent Publicity is the one stop solution to provide best services to have remarkable ad campaigns all over the nation. We have as many years of experience in media buying, planning and execution and can provide high quality services with comparatively lower rates. Team Excellent has served thousands of clients and helped them in promoting their brands and reach the target audience successfully.
Team excellent is a talented, enthusiastic and well experienced group of people who provide a focused and to the point assistance to their clients and works with the motive of providing high quality services that combines creativity and value pricing. With Team Excellent’s innovative ideas you can have ad campaigns that cut across all boundaries.
Our work speaks for itself when you see our clientele consisting of some of the most reputed brands of the world and India including Google, Swiggy, Indigo Airlines and various others. Our campaigns not only have helped brands increase their sales in the short run but have also done wonders for their long-term brand image.
With Excellent Publicity, your only job is to dream big for your brand while we do everything from ideation to execution.
For more details, contact us or write us at inquiry@excellentpublicity.com.