Overview
Varanasi is a city in the northern Indian state of Uttar Pradesh dating to the 11th century B.C. Despite Varanasi’s lack of modern infrastructure and average standards of living, it still does present a number of novel opportunities for the brands which could help them thrive. As Varanasi is mostly untouched by the big multinational brands, businesses that target this region have lesser competition and thus targeting this area could be extremely effective and profitable. With the exploitation of markets in the top two tiers finding new possibilities and markets has become an excruciating task. This leaves cities like Varanasi as an entirely new and untapped opportunity thus, advertising in such areas can give brands the first mover advantage. Because of the fact that people of Varanasi aren’t very up-to-date with the new introductions in the markets, it is important to interact with them in a more extensive manner to increase Product Knowledge and Brand Awareness among them. But this can get complicated which is the reason why most business both big and small manage their marketing communications through a marketing firm that specialises in handling promotional activities. While there a large number of marketing companies that provide their services in the city of Varanasi, not all of them can offer an effective campaign to brands.
Excellent Publicity is one such advertising agency that offers quality services and flawless campaigns in the city of Varanasi and elsewhere in India. Since its inception in 2012 Excellent Publicity through its headquarters in Ahmedabad along with branch offices in Mumbai, Pune and Rajkot has been able to develop for itself a pan-India network with some of the country’s premium media companies operating in different cities including the city of Varanasi. Through the course of its seven-year life as an advertising agency has served brands of all types and sizes including some of the world’s biggest brands like Google, Uber, Swiggy and many others. Team Excellent through its experience in the industry has developed an expertise in media buying and media planning that allows it to provide the best ad spaces from the different media options that it offers to its clients. Their unique and effective media buying strategy allows them to offer their clients with the best quality ad spaces at the lowest possible rates that too at the time that they desire. Their client-centric approach allows the advertisers to have complete control over their campaign while enjoying the convenience they desire. Excellent Publicity takes complete responsibility of the campaign starting from the planning to the ultimate execution which allows brands to have hassle free promotional process.