Overview
Patna is the state capital of Bihar. Though Patna might lag behind in terms of infrastructure and standard of living, it does present various untapped opportunities for the brands which could help them succeed. Since Patna remains untouched by most brands, they have lesser competition and thus targeting this area could be extremely effective and profitable. With the exploitation of markets in the top two tiers finding new opportunities and markets has become next to impossible. This leaves cities like Patna as an entirely new and untapped opportunity thus, advertising in such areas can give brands the first mover advantage. Since people in Patna might not be acquainted with the new products launched in the markets, it is important to interact with them in a more comprehensive manner to increase Product Knowledge and Brand Awareness among them.
For this to happen, brands need a marketing communication strategy that is effective. But marketing communications is a detailed and thorough mechanism that can be hard to handle and that's why most companies tend to employ services of some marketing company with specialised skills in promotional activities. In Patna, there are a range of marketing firms offering their facilities. But choosing the correct one is essential as the selection of advertising agency basically determines the campaign's efficiency. But where most marketers make a mistake is where they choose an agency solely on the basis of a single dimension, which is the rate in most cases. But prices cannot be absolute criterion, an agency not only should provide the lowest feasible rates but also perform well on other factors such as their business expertise, customer base and industry credibility.
Excellent Publicity is one such marketing firm that can do so. Whether it is in terms of its experience, low rates or its client base Excellent Publicity is an organisation that performs well in all respects. Founded in 2012, Excellent Publicity over the course of its seven-year life has gained tremendous expertise in media buying and media planning process that has allowed them to serve some of the biggest brands that we have today such as Google, Flipkart, Indigo Airlines and various others. With its headquarters in Ahmedabad and other branches in Mumbai, Pune and Rajkot Excellent Publicity has been able to establish a pan-India network which includes some of the biggest media companies that allows them to serve clients with the best quality ad spaces in all cities across the nation including Patna. Over the course of time they have emerged as one of the fast growing and most promising advertising agencies that we have today. Team Excellent’s unique and exclusive media buying strategy allows them to deliver the clients the best rates for the different media options that it offers. Being a 360-degree marketing company, they offer a plethora of advertising alternatives and thus, brands can manage multiple mediums through them allowing them to have better control over the entire campaign. They undertake complete responsibility of the campaign from planning to the final execution of the campaign while allowing the brand to have complete convenience throughout the period.