Overview
Kurnool is the headquarters of Kurnool district in the Indian state of Andhra Pradesh. The city is often referred as The Gateway of Rayalaseema. Many think Kurnool may not be an optimal location for advertising and brand expansion because of its infrastructure and living standards that can be said to be behind many of the country's large metros. However, in other fields, it compensates for what it lacks in infrastructure. It is usually neglected by large brands and therefore provides an enormous untapped opportunity market. Like many other large towns, brand rivalry is not strong and therefore there are higher opportunities for a company to succeed. It can be said that targeting towns like Kurnool is very efficient and lucrative as the brands advertising here have the first mover advantage that can be said to be very helpful in the long run.
Since people in Kurnool might not be acquainted with the new products launched in the markets, it is important to interact with them in a more comprehensive manner to increase Product Knowledge and Brand Awareness among them but this is a challenging and a time consuming task which is why it is easier and in fact a lot better to go through with the assistance of some reputed and trust worthy agency. But in order for the campaign to be effective and successful it is necessary to make the right choice of the agency. The marketing agency selected must have sufficient amount of experience, a good reputation and name in the market and also offer low rates for the mediums.
Excellent Publicity is one such organisation that can do all that. Following its establishment in 2012 Excellent Publicity over the course of its life as a marketing agency has served many of the most prominent brands of today like Google, Uber, Flipkart, Indigo Airlines and various others with some of the most successful brand campaigns. They have a lot of experience in media buying, media planning as well the execution and thus, can ensure a hassle-free and smooth campaign period. Through their effective and innovative media buying strategy, clients can get the best rates for some of the most premium ad spaces in the city of Kurnool. They have been able to develop a very comprehensive network consisting of the most effective and prominent media companies in the different cities of India including Kurnool which allows them to deliver any and every advertising medium available in the city through which the brand might wish to interact with its audience.