Overview
While Jammu may be lagging behind in terms of infrastructure and living standards, it presents the brands with numerous untapped possibilities that might assist them succeed. Jammu stays untouched by most brands, making it less competitive and thus targeting this area could be extremely effective and profitable. With the over-commercialisation of markets in the bigger cities finding new opportunities and markets has become extremely difficult. This leaves cities like Jammu as a fresh new and untapped chance for brands to grow thus, advertising in such areas can give brands the first mover advantage. Since people in Jammu might not be acquainted with the new products launched in the markets, it is important to interact with them in a more comprehensive manner to increase Product Knowledge and Brand Awareness among them. It has been noted over the previous few years that the town of Jammu has shown a massive increase in its income, and this increased level of revenue generation could be highly advantageous to companies if they can bank on the possibilities the town offers.
In order to do this, businesses first need a marketing strategy that allows them to not only sell their products in Jammu, but also communicate with the audience there in a way that builds meaningful brand relations with them. But managing the entire advertising scheme on its own can be very complicated and time consuming, which is why most companies tend to use any advertising agency to handle their promotional activity. But to be efficient and successful in the project, it is essential to take the correct decision when it comes to selecting the agency. Brands must first evaluate each agency on the basis of its clientele, rates offered, market standing and experience in the industry and then select the one that best performs. One such agency offering its services in Jammu that performs tremendously on all grounds is Excellent Publicity.
Headquartered in Ahmedabad with branches in Mumbai, Pune, Surat and Vadodara Excellent Publicity is a 360-degree marketing firm that provides advertising solutions across all cities of India, including Jammu. Over the course of time Team Excellent has gained tremendous expertise in the areas of Media Buying, Media Planning and the execution of campaigns. Their effective media buying strategy allows them to offer their clients the lowest rates for the best quality ad spaces in Jammu and elsewhere in the country. Over the course of their existence as a marketing company they have been able to curate a detailed and exhaustive network connecting them to the media companies in the countries that allows them to offer their clients with various different mediums through which they would like to reach out their client. With team Excellent’s ideas and flawless execution you can have ad campaigns that cut across all boundaries.