Overview
Bikaner is a city in the north Indian state of Rajasthan, east of the border with Pakistan. While Bikaner may be lagging behind in terms of infrastructure and living standards, it presents the brands with numerous untapped possibilities that might assist them succeed. Bikaner stays untouched by most brands, making it less competitive and thus targeting this area could be extremely effective and profitable. With the exploitation of markets in the top two tiers finding new opportunities and markets has become next to impossible. This leaves cities like Bikaner as a fresh new and untapped chance for brands to grow thus, advertising in such areas can give brands the first mover advantage. Since people in Bikaner might not be acquainted with the new products launched in the markets, it is important to interact with them in a more comprehensive manner to increase Product Knowledge and Brand Awareness among them.
It has been noted over the previous few years that the town of Bikaner has shown a tremendous increase in its income, and this increased level of revenue generation could be highly advantageous to companies if they can bank on the possibilities the town offers. To do so, companies first need a marketing approach that enables them not only to sell their item in Bikaner City, but also to interact with the public there in a manner that creates deeper brand partnerships with them. But handling the whole advertising plan alone can be very complex and time consuming which is the reason why most of the brands prefer to manage their promotional campaign with the help of any advertising agency. But in order for the campaign to be effective and successful it is necessary to make the right choice of the agency. The marketing agency selected must have sufficient amount of experience, a good reputation and name in the market and also offer low rates for the mediums.
Excellent Publicity is one such organisation that can do all that. Following its establishment in 2011 Excellent Publicity over the course of its life as a marketing agency has served many of the most prominent brands of today like Google, Uber, Flipkart, Indigo Airlines and various others with some of the most successful brand campaigns. They have a lot of experience in media buying, media planning as well the execution and thus, can ensure a hassle-free and smooth campaign period. Through their effective and innovative media buying strategy, clients can get the best rates for some of the most premium ad spaces in the city of Bikaner. They have been able to develop a very comprehensive network consisting of the most effective and prominent media companies in the different cities of India including Bikaner which allows them to deliver any and every advertising medium available in the city through which the brand might wish to interact wioth its audience.