Glance

Advertising Rates in Glance

Glance uses AI to offer personalized experience to its users. The service replaces the otherwise empty lock screen with locally relevant news, stories, and casual games. Brands can get attention of the visitors of the Glance App by placing digital advertisements like banner ads and roadblock, having 100 Million+ daily active users.

Key Insights
Category Entertainment Language English PricingModel CPM,Fixed Reach/Impressions 100 Million+ Daily Active Users

Advertising Options in Glance

Sustenance

Sustenance

  • Video & Display Ads
  • Roadblocks & Content Integrations
  • Performance Campaigns

Roadblock

Roadblock

  • Video & Display Ads
  • Roadblocks & Content Integrations
  • Performance Campaigns

Overview of Glance Digital

Glance Digital is a leading mobile ad platform that offers unique advertising opportunities to reach a vast audience of engaged users. With its innovative technology and strategic partnerships, Glance provides brands with effective ways to connect with their target market.

Categories of Brands Eligible to Advertise in Glance

Glance offers a diverse advertising platform that caters to a wide spectrum of businesses, enabling them to reach their target audience effectively. Here are some key categories that can benefit from Glance's advertising solutions:

E-commerce and Retail

  • Online Retailers: Businesses selling products directly to consumers through their websites or mobile apps can use Glance to drive traffic, increase brand awareness, and promote product launches.
  • Marketplaces: Platforms that connect sellers with buyers can leverage Glance to showcase featured products, attract new users, and boost sales.

Consumer Goods

  • FMCG Brands: Companies selling fast-moving consumer goods can use Glance to create brand awareness, drive product trials, and generate customer loyalty.
  • Electronics and Appliances: Manufacturers of electronics and appliances can showcase their latest products, highlight features, and encourage purchases.

Travel and Hospitality

  • Airlines: Airlines can promote flight deals, showcase destinations, and inspire travel through visually appealing ads.
  • Hotels and Resorts: Hotels and resorts can advertise their properties, highlight amenities, and offer exclusive deals to attract travelers.
  • Travel Agencies: Travel agencies can promote curated travel packages, showcase popular destinations, and inspire adventure.

Financial Services

  • Banks: Banks can promote their financial products, such as loans, credit cards, and savings accounts, to a wide audience.
  • Insurance Companies: Insurance companies can create awareness about their products, highlight benefits, and generate leads.
  • Fintech Startups: Fintech startups can introduce innovative financial solutions, educate users, and attract new customers.

Gaming and Entertainment

  • Mobile Game Developers: Game developers can promote their latest games, showcase gameplay, and attract new players.
  • Entertainment Platforms: Platforms offering movies, TV shows, or music can advertise their content, highlight exclusive features, and drive subscriptions.

Education and Learning

  • Online Course Providers: Online course providers can promote their courses, highlight key benefits, and attract students.
  • Educational Institutions: Schools, colleges, and universities can advertise their programs, showcase campus life, and attract prospective students.

Types of Ads Available in Glance

Glance offers a variety of ad formats to cater to different marketing objectives and creative preferences. Here's a more detailed look at each type:

Full-Screen Video Ads

These ads take over the entire screen, providing a highly engaging and immersive experience for users. They allow high-quality visuals, sound, and storytelling to capture attention and drive conversions. This type of advertising is more suitable for a wide range of campaigns, from product demos to brand storytelling.

Static Image Ads

Static image ads offer a simple and effective way to showcase products or services. Their high-quality images can be used to grab attention and convey a brand's message. It can be accompanied by compelling text to highlight key benefits or call to action.

Interactive Ads

Interactive ads allow users to actively participate, increasing engagement and brand recall. These can include quizzes, polls, games, or customizable elements. Interactive ads can also be helpful in data collection and gather valuable insights about user preferences and behavior.

Native Ads

Native ads blend seamlessly into the user experience, making them less intrusive and more likely to be perceived positively. These ads are designed to match the style and format of the content surrounding them. With this, users are more likely to engage with native ads as they are perceived as less promotional.

Carousel Ads

These ads allow for the display of multiple images or videos in a swipeable format. Infact, carousel ads are ideal for showcasing a range of products or services within a single ad. Users can also explore different options and find the most relevant information.

Benefits of Choosing Glance for Your Brand

Glance offers a compelling advertising platform that provides numerous benefits for businesses seeking to reach a wide and engaged audience. Here's a more detailed look at the advantages:

  • Massive reach: Access to a large and engaged audience across various demographics
  • High engagement: Glance users are highly active and receptive to ads
  • Precise targeting: Reach your ideal customers based on interests, demographics, and behaviors
  • Measurable results: Track key performance indicators (KPIs) to optimize campaigns
  • Innovative ad formats: Leverage cutting-edge ad technologies to enhance brand visibility

FAQs on Glance

In-App like Hotstar, SonyLiv, Voot, MX Player etc. and Social media platforms like Facebook, Instagram, Snapchat, LinkedIn, Youtube etc.

There are three main types of pricing applied to online media purchasing: CPC, CPM, and CPA

Glance provides detailed analytics and reporting to track the performance of your ads. Key metrics include impressions, clicks, click-through rate (CTR), conversions, and cost per acquisition (CPA). Our excellent Publicity team can also help you make sense out of data and give you action items.

Yes, Glance allows you to create targeted campaigns for specific events or time periods. This enables you to reach your audience at the most relevant moments.

How we work?

1
Share your requirements

Approach our efficient planners and executors and share your requirements for a campaign.

2
We Make a Campaign Plan

We will assist you in terms of choosing the target audience, right ad format, audience reach, and campaign duration to have a successful campaign on the digital platform.

3
Get the Best Quotation

We provide lowest assured rates with best services for Digital Marketing across various Apps. The advertising rates differ depending on the App that is selected

4
Provide your best creatives

Provide us with an attractive creative to showcase your brand on-screen. The acceptable format of creative in cinema advertising is a CDR file for image creative and a MOV File for Video Creatives.Once you share the creative we will get it converted in the acceptable ad format that will be utilized on the Digital Platform

5
We go Live

See your brand hit on-screen within a bare minimum timeframe and achieve a grandstanding response.

6
You will Receive Campaign Reports

Campaign Reports will be shared with you on regular intervals, to keep you updated with the campaign Performance

Reach out to our Media Expert for more details about Digital Advertising