Zomato cheers for India with Ranveer Singh and Samantha Ruth Prabhu in its new campaign film

Zomato, popular for its unique ad campaigns has come up with its new campaign ‘Match Ho Toh Zomato’ the campaign aims to create hype around the ongoing T20 world cup.

The campaign features brand ambassadors Ranveer Singh and Samantha Ruth Prabhu, the film aims to relate with young audiences through its relatable narrative. It highlights India's two favorites- “Food and Cricket”.

Emotional Marketing

Zomato here has used storytelling technique to create a relatable narrative that evokes emotions of the audience by weaving the ad around “Friendship”and the feeling of “Unity”.

It brings attention to love for food and cricket as a group of friends, including Ranveer Singh and Samantha Ruth Prabhu, have gathered and are glued to the TV screen,engrossed in the cricket season with food ordered from Zomato. The camaraderie and excitement grouped with everyone cheering, Indiaaa-India.

Talking about the campaign, Ranveer Singh said, “It was great collaborating with Raj and Dk and Samantha on this campaign. We had fun shooting and I believe that fun has translated into what we created. The campaign is really cute. The best thing to do during World Cup matches is to order from Zomato. This messaging is captured in a novel and innovative way by the creative team. I'm sure the viewers will have a smile on their face when they watch it.

Here are a few advantages of Emotional Marketing:

1. Relatability- Emotional marketing allows brands to create stories that relate with their audience, making the campaign impactful.
2. Brand Identity- Emotional marketing helps the brand differentiate a brand from its industry peers by creating unique emotional connection with the consumer. If the brand continues with evoking certain emotions, brands can communicate their core values and build a definite brand persona.
3. Improved Customer Satisfaction- Consumers once emotionally connected with a brand's products or services are more likely to be satisfied and have a positive opinion about the brand.
4. Higher Engagement- Emotional content often leads to better engagement, including likes, shares, and comments on social media platforms.Hence Emotionally charged content has better chances of going viral, making the brand more visible.

In conclusion, emotional marketing has several advantages such as creating deeper connections with consumers, increasing engagement,and increased customer satisfaction. It helps brands stand out in a cluttered market and creates long-term relationships built on trust and emotions .

If you want to reach your target audience, then Excellent publicity can help you achieve your objective. For more such advertising news, stay in touch with us.