Enhancing Brand Recall: Shalby Hospital's Effective BTL Campaign

Client:Shalby Hospital is a major healthcare institution in India noted for its superior medical services. Shalby Hospital has a strong presence in different locations, providing a wide range of specialized treatments and surgical operations in various medical fields. The hospital is known for its cutting-edge infrastructure, cutting-edge medical technology, and a team of highly skilled doctors and healthcare professionals. Shalby Hospital's dedication to providing world-class healthcare has earned it a reputation as a reliable source of high-quality medical care and compassionate service.

Campaign Objective: The campaign's objective was to raise brand awareness and recall for its branch in the Bopal area of Ahmedabad, which is ‘Krishna Shalby Hospital,’ as well as promote all of its medical services.

BTL Media and Timeline: The BTL media used for the campaign is In-lift posters in societies, and it was carried out during April and May

Campaign Details: 240 posters were installed in societies in the area surrounding the hospital.

Results:The hospital received tremendous brand recall and awareness as the posters were primarily targeted in the Bopal area, and the hospital’s main objective of promoting 24*7 emergency medical services received great recognition as the foot traffic increased.

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Conclusion: You can contact Excellent Publicity, if you need more information about BTL marketing. With years of marketing and advertising experience, we are the best partners to help you creatively increase your brand's visibility. All you need to do is GET IN TOUCH with us for your media-related queries, and we will take care of the rest.