Driving Family Fun: Skoda's Cinema Campaign for the Kodiaq SUV

Client -Skoda is a Czech automobile manufacturer, producing vehicles since 1895. It began as a small bicycle manufacturer before moving on to automobiles in the early 1900s. Skoda has a long history of manufacturing high-quality, dependable vehicles that are known for their affordability and utility. Skoda, with a strong emphasis on quality and innovation, is a popular choice for drivers looking for a dependable and practical vehicle that also provides an enjoyable driving experience.

Campaign objective -Skoda's campaign aims to increase the visibility and recognition of their Kodiaq SUV and promote it as a dependable and practical family vehicle. The campaign aims to highlight the Kodiaq's spacious interior, high-tech features, and strong performance in a way that appeals to families and positions it as the ideal vehicle for family outings. By highlighting Kodiaq's recent recognition as "Family Car of the Year," the campaign seeks to build credibility and encourage families to consider Skoda as a top choice for their next vehicle purchase. The goal is to increase brand awareness, drive consideration, and ultimately boost sales of the Skoda Kodiaq.

Movie theaters and Timeline -The campaign was run at all of Gujarat's multiplex theater chains, including INOX, PVR, Cinepolis, and others. It has been a monthly campaign for the past six months and is still going strong.

Campaign details -A 10-second video advertisement is played before the movie begins, and the campaign was carried out in all of Gujarat's major multiplex chains.

End results -There was a significant increase in sales because the brand received maximum visibility and recognition as the audience members who were in the theaters visited the nearest showrooms. As a result, brand awareness was created for the Kodiaq SUV, and they were able to generate substantial revenue through this monthly cinema advertising campaign.

Conclusion:

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