The Advertising Standards Council of India (ASCI) took a big step to make advertising better. They made something called the ASCI Academy. Instead of just fixing ads after they're shown, this academy helps the people who make ads be more responsible right from the start.
The ASCI Academy teaches people in advertising, like those who make ads and students, about the rules they have to follow. The academy wants everyone to make ads that are fair and good.
The main goal of the ASCI Academy is to teach advertising folks how to be responsible, which will make people trust ads and brands more.
The ASCI Academy puts all their smart ideas and lessons in one place. They offer different kinds of classes online, in person, and a mix of both. They have easy lessons and special online meetings. They teach all about the rules and even how to teach others. They also help influencers know how to be responsible when they talk about products. They teach people about what they're buying so they can make smart choices.
Many important companies, like Cipla Health, Coca-Cola India Private, and more, are supporting the ASCI Academy. Even big schools and groups that care about society are helping.
Important people from the government, like Shri Rohit Kumar Singh and Shri Vikram Sahay, said this was a good idea. They said that in today's digital world, it's good to stop problems before they happen. They also said that people who work in media and entertainment should follow their own rules.
The ASCI Academy is a big deal. It wants to teach 100,000 people in the next three years. They will learn on their own and also go to classes. The ASCI Academy wants to create a new way of doing things in India, where everyone is responsible for advertising.
The launch of the ASCI Academy marks a game-changing moment for advertising. By focusing on responsible advertising right from the start, this move can reshape how ads are made and received. It's not just about fixing mistakes but also creating ads that people believe in.
This can lead to stronger trust between consumers and brands, boosting brand loyalty and sales. Moreover, as more professionals get trained through the academy, the entire industry might shift towards higher ethical standards, creating a new norm where honesty and responsibility become key elements of successful advertising campaigns.
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