Amazon Prime publishes a front-page ad highlighting people’s love for Panchayat

On Sunday, June 23rd, Amazon Prime Video published a front-page ad in The Times Of India highlighting the love and hype Panchayat’s latest installment is receiving. The brand used one of the most traditional ways to promote the show because the show is based on a village making it relatable for the viewers.

Amazon Prime here cleverly used the comedy-drama series’ dialogue “dekh raha hai Binod” which was going viral all over social media when the previous season aired. This was a very smart recall for the people who have already binged the show’s latest season.

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