JioHotstar's valentine's day OOH campaign wins hearts with hilarious city billboards!

With one moment of marketing genius, JioHotstar won hearts using a playful Valentine's Day out-of-home (OOH) campaign. While promoting the roll out of the new merged streaming giant, the campaign used the union of anticipation and humor in the right dose, which rang bells for consumers throughout India.

Before JioHotstar's formal launch, a confluence of JioCinema and Disney+ Hotstar, the two websites released a series of banter and good-humored exchanges on city billboards and online platforms. The exchanges, in the form of a playful conversation, generated a mood of inquiry and suspense. JioCinema started with a cheeky billboard: "In search of someone who loves cricket, reality TV, and live concerts. Know someone?" Disney+ Hotstar replied in a similar vein with a confident message: "Cricket is the language of my heart, who wants to match this Valentine's Day?"

The OOH campaign's viral success is attributable to its snappy blend of humor, relevancy, and robust branding. It positioned JioHotstar as a good example in the streaming universe, with its vast collection of over 300,000 hours of content that includes exclusive films, shows, and live sporting events. With its launch, JioHotstar seeks to reimagine streaming for India's 1.4 billion people, providing an interesting alternative for viewers looking for diverse and rich content.

As a result, JioHotstar has successfully made its mark on both the entertainment industry and the Valentine’s Day, securing a unique place in the hearts of millions.

Advantages of OOH advertising:

Enhanced visuals

Billboards are very catching and attention-grabbing since they allow more striking visuals to stand out in the cluttered environment. Through their depth and realness, they stick to one's memory. Hence, this helps in enhancing the brand recall value.

Effective storytelling

Creative billboards have the power to perfectly draw out narratives; hence, the simplest ad comes to life with interesting stories.

Increased footfall and sales

Billboards bring more footfall to the location advertised due to the fabulous, eye-catching design. Novelties in billboard advertisements capture customers' curiosity and result in more physical visits.

Extended viewing range

Billboard ads grab eyeballs at distances near and far, boosting maximum impression levels with their exposure.

If you want to create innovative OOH advertising campaigns for your brand, then Excellent publicity can help you achieve your objective. For more such advertising news, stay in touch with us.