Garmin teams up with Milind Soman to promote a healthier, active lifestyle across India

Product Image
blogger image
Feb 20, 2025

Garmin has partnered with fitness legend Milind Soman to champion a healthier, fitter way of life throughout India. As one of Garmin's largest upcoming markets, India provides the wearables giant with an ideal opportunity to take its message out of fitness aficionados' ears and onto the wider world of anyone willing to listen and look to enhance their overall well being.

Milind Soman, a keen fitness enthusiast, has vast experience, which includes finishing the Ironman Triathlon to ultra marathons and even creating a Limca Book of Records by running 1,500 kilometers. Passion for wellness pairs well with Garmin's mission to enable people to live well with the latest technology supporting an equilibrium lifestyle.

Talking about his Garmin experience, Soman said, "I have been using Garmin products for a long time, and I am amazed at how high tech and well-made they are. I truly believe that these products can motivate people to live healthier, more active lifestyles." "I am thrilled to partner with Garmin and assist others in reaching their fitness goals with accurate and reliable technology."

Deepak Raina, General Manager of Garmin, pointed out how much Soman's lifestyle reflects the company culture. "Wellness at Garmin is not a matter of fitness, it's a matter of being active and healthy every day. That Milind likes running, swimming, cycling, and hiking reflects our commitment to creating wearable technology that tracks a broad array of activities.". We, and Milind, wish to empower people to take ownership of their health," Raina stated.

With this collaboration, Garmin and Milind Soman will be sponsoring an international movement of active living to enable individuals to "Beat Yesterday" and enhance their well-being, step by step.

Let’s have a look into the benefits of brand ambassador advertising:

Better visibility of brand:

Brand ambassadors may expand the brand reach to their loyal followers and fans. This support from them would automatically draw a lot of eyeballs and word of mouth, hence increasing visibility on many platforms.

Credibility and trustfulness:

Whenever any well-recognized and respected individual gives credence to any brand, then it lends credibility and authenticity to the brand. As a rule of thumb, people would use the recommended brand over and above any other brand that is suggested by a reputed figure whom they respect.

Emotional connection and brand loyalty:

The brand ambassador identifies with the audience, and the audience can align with the brand. This emotional engagement is more than likely to be transformed into increasing brand loyalty.

Increased creativity and content development:

Ambassadors tend to contribute creatively toward bringing newer ideas and innovative ways to perform advertising campaigns. A lot of these different angles lead to interesting and unique content.

If you want brand ambassador advertising campaigns for your brand, then Excellent publicity can help you achieve your objective. For more such advertising news, stay in touch with us.

Explore 3,00,000+ Media items rate in one click

Get The Rate