Centerfruit’s ‘Metro Mein Laplap’ campaign turns Delhi metro into a playground with hilarious announcements!

Centerfruit, one of the favored gum of Perfetti Van Melle, has created a unique campaign called ‘Metro Mein Laplap’ that will take the daily metro ride in Delhi and turn it into an interactive, surprising moment. The campaign was launched at all Delhi Metro stations on 5th February 2025 and reached the hearts of every commuter.

In a turn away from the mundane, the campaign swaps out typical metro announcements with cheeky, playful messages, much needed rest from the dullness of the daily grind of commutes. The quirky Public Service Announcements (PSAs) feature cheeky chunks of the brand's message, crafted to put big smiles on and fun into the mouths of commuters. Though some of the passengers were caught off guard by the surprise disruptions at first, most embraced the spontaneity and playfulness with open arms, which was a welcome relief from their typical commute.

Gunjan Khetan, Marketing Director, Perfetti Van Melle India, stated, "The Delhi Metro is a part of everyday life for millions of people, and the chance to turn these instances of everyday life into something wonderful and special was an opportunity not to be missed.".'Metro Mein Laplap' not only invites our consumers to experience a new, playful way but also disrupts traditional advertising by being more memorable and more impactful."

Let’s go through the benefits of metro advertising campaigns:

Higher visibility:

A solid and consistent brand makes the metro system more easily identifiable and builds public recognition and confidence. Passengers will prefer a system that is easily identifiable and which they can be confident with.

Improved customer experience:

Well-branded signage, stations, and vehicles enhance navigation and make the system more intuitive and easy to use. It will then have a better experience for its passengers and more often utilize the metro system.

Boosts local economy & tourism:

This might make it attractive to more tourists who are made to experience pleasure during their transit, also aiding in supporting the local businesses. It makes a city modern and accessible and promotes its usage by locals as well as tourists.

Increases brand identity:

Metro branding also enhances the identity of a city and gives people a more personal feeling about their community. It can really give pride to the people; they will, therefore be proud to stay and enjoy and use metro services.

Metro branding supports sustainability:

Branding promotes public transport instead of cars since the metro system is proven to be trustworthy and eco-friendly. This will reduce traffic congestion, lower carbon emissions, and thus be supportive of environmental goals.

If you want to create innovative metro advertising campaigns for your brand, then Excellent publicity can help you achieve your objective. For more such advertising news, stay in touch with us.