Britannia Good Day pairs perfectly with chai in groundbreaking OOH ad campaign

Britannia Good Day is creating a new standard for the Indian snacking market with a revolutionary out of home (OOH) campaign that answers the age old question of which biscuit should be enjoyed with chai. The new campaign establishes Good Day biscuits as the perfect pairing for the time honored tea drinking tradition, directly linking the brand to an cultural practice.

Chai and biscuits have been a favorite combination in Indian homes for years, and consumer debate centers on which biscuit pairs with their tea. Britannia Good Day, with its heritage and broad appeal, makes a strong argument in this dialogue by choosing not to emphasize the product's attributes but rather its broad appeal. By employing powerful imagery and humorous copy, the campaign unconsciously evokes the subconscious association between the circular form of Good Day biscuits and the comforting act of sipping chai. This innovative strategy bypasses the need for direct product imagery, rather relying on an engaging and emotional sensory stimulus.

Its success lies in knowing consumer behavior better. Leveraging a habit well established among tea drinkers numbering in the millions, Britannia further strengthens its status as the favorite biscuit choice among chai connoisseurs. It has been steadfast in its marketing efforts, starting from an energetic thrust in early 2024, including, importantly, tying up with Chai Point during the Maha Kumbh, where its Good Day biscuits were enjoyed together with tea, solidifying their linkage.

This new campaign not only reinforces Britannia Good Day's connection with chai but also emphasises the brand's innovative approach to advertising, in effect making its presence felt in the fast paced, competitive snack segment. The campaign's new, innovative spin on an age old argument is guaranteed to leave a lasting impression on consumers across the country.

Advantages of digital OOH advertising:

Enhanced visuals

Billboards are very catching and attention-grabbing since they allow more striking visuals to stand out in the cluttered environment. Through their depth and realness, they stick to one's memory. Hence, this helps in enhancing the brand recall value.

Effective storytelling

Creative billboards have the power to perfectly draw out narratives; hence, the simplest ad comes to life with interesting stories.

Increased footfall and sales

Billboards bring more footfall to the location advertised due to the fabulous, eye-catching design. Novelties in billboard advertisements capture customers' curiosity and result in more physical visits.

Extended viewing range

Billboard ads grab eyeballs at distances near and far, boosting maximum impression levels with their exposure.

If you want to create innovative digital OOH advertising campaigns for your brand, then Excellent publicity can help you achieve your objective. For more such advertising news, stay in touch with us.