Shriram Finance celebrates partnership with Rahul Dravid in new #TogetherWeSoar campaign

The flagship company of the Shriram Group, Shriram Finance, has launched its latest brand campaign, '#TogetherWeSoar', and it stars cricket legend Rahul Dravid. The main idea behind this campaign is that it will celebrate the strength of partnership and the shared journey toward success. This will represent how teamwork can help someone or a company fly high. Through the campaign, Shriram Finance has brought to life the unity spirit by drawing inspiration for it from Dravid's very own life and career.

The heart of the '#TogetherWeSoar' campaign lies in the message of standing together, empowering people to achieve their aspirations—whether it is financing vehicles, supporting small businesses, or providing quick access to personal or gold loans. The approach Shriram Finance has brought to the campaign has been multiple and creative. It has brought resonance to various audiences spread across India. The advertisement will be screened on platforms such as television, digital media, print, social media, and outdoor channels. It would be released simultaneously with broadcasts of PKL, casting a net on different types of viewers.

Renowned actor Naseeruddin Shah lends voice to the Hindi version of the ad film titled 'Har Indian ke Saath Judenge Udenge.' for a greater emotional feel in the campaign. Apart from the multi-lingual version, different versions include region-wise content; lyrics have been penned by K.S. Chandrabose for Telugu and Madhan Karky for Tamil. Therefore, the focus on linguistic reach by Shriram Finance has also come under the prism.

It's a representation of our promise to help the Indian at every step towards growth," says Elizabeth Venkataraman, Executive Director of Marketing at Shriram Finance. With specialized financial solutions in seven local languages, Shriram Finance continues to further bond itself with the nation at large, making sure together as one we rise to better heights.

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Better Visibility of Brand:

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Credibility and Trustfulness:

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Emotional connection and brand loyalty:

The brand ambassador identifies with the audience, and the audience can align with the brand. This emotional engagement is more than likely to be transformed into increasing brand loyalty.

Increased creativity and content development:

Ambassadors tend to contribute creatively toward bringing newer ideas and innovative ways to perform advertising campaigns. A lot of these different angles lead to interesting and unique content.

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