Client: Physics Wallah was founded by Alakh Pandey in 2004 as a YouTube Channel for offering the National Eligibility Cum Entrance Test (NEET) and Joint Entrance Exam (JEE) courses. Physics Wallah is India's leading online ed-tech platform and a Unicorn company.
Campaign Objective: The objective of the campaign was to announce UPSC results and promote the new online and offline OnlyIAS batches in Delhi.
Newspaper and timeline : A total of seven ad insertions were published in leading Delhi newspapers, including the Indian Express and The Hindu. It was a five-day campaign that ran from April 16, 2023, to April 20, 2023.
Campaign Details: The advertisement ran only in Delhi. The advertisements included jacket page ads, Skybus ads, and innovative vertical half-page ads.
End results :The newspaper advertisement campaign was a success, as Physics Wallah received a large number of inquiries for both online and offline OnlyIAS batches in Delhi.
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