Career at Excellent
We value our people as much as we value our clients.
At Excellent Publicity we are a passionate group of people dedicated to making lasting relationships and help building Brands. We’re looking for amazing talent who want to grow professionally, deliver results and preserve our client – centered culture. If you think that we are right fit for you, do drop in your profile
@ sarayoo@excellentpublicity.com
Experience
0.6 to 3 Years
Job Summary
The Data Analyst will be responsible for collecting, analyzing, and interpreting data to provide valuable insights that will drive informed decision-making for our advertising campaigns. He/she should have a strong analytical mindset, excellent communication skills, and a passion for leveraging data to optimize advertising strategies.
- Gather and organize data from various sources, ensuring data accuracy and completeness.
- Perform in-depth analysis of advertising performance metrics, including click-through rates, conversion rates, and customer engagement.
- Utilize statistical techniques to identify trends, patterns, and opportunities for optimization.
- Generate regular reports and dashboards to communicate key performance indicators (KPIs) to internal teams and clients
- Create visually compelling presentations to illustrate data-driven insights.
- Recommend and implement data-driven strategies to enhance campaign performance and ROI.
- Design and execute A/B tests to evaluate the effectiveness of different advertising strategies and creative elements
- Analyze test results and provide actionable insights for future campaigns
- Integrate data from various platforms and sources to create a unified view for comprehensive analysis
- Work with APIs and databases to extract, transform, and load data as needed
- Stay abreast of industry trends and emerging technologies to anticipate changes in consumer behaviour and advertising landscape
- Provide proactive recommendations based on market trends and competitor analysis
- A post Graduate degree in a relevant field (e.g., Statistics, Mathematics, Computer Science)
- Experience as a Data Analyst in the advertising or marketing domain
- Proficiency in data analysis tools such as Python, R, or SQL
- Strong knowledge of statistical analysis and data visualization techniques. Familiarity with advertising platforms and metrics (e.g., Google Ads, Facebook Ads)
- Excellent communication skills
- Detail-oriented with a strong problem-solving mindset