With the evolution of modern technologies, today, businesses need to take several steps to keep up with the changes. One of the major steps is shifting toward digital marketing. According to the statistics, businesses spend 72% of their overall marketing budgets on digital marketing channels. Also, today, an average local business invests up to 5-10% of its revenue towards its digital marketing budget.
These statistics indicate that investing in an excellent digital marketing strategy has become necessary to capture the attention of the fast-growing, profitable online market. If you’re unaware of what digital marketing is, don’t worry. This blog will walk you through the meaning of digital marketing and how it can help to grow your business.
What is Digital Marketing?
Digital marketing is any type of marketing that is done through the internet, electronic media, or any digital platform. Search engines like Google, social media apps, emails, and various websites are a few common online marketing channels that businesses usually leverage. Moreover, it includes communicating through text or multimedia messages.
How does Digital Marketing Help to Grow Your Business?
Now that you know what digital marketing is, let's look at a few ways in which digital marketing helps grow your business.
- Reach a Wider Audience
Through digital marketing, you can expand your business to various geographical locations without any terrestrial hurdles. Today, anyone with a digital gadget and an internet connection is a potential customer. So, you can use social media channels and set up online campaigns to reach audiences across various cities and even countries.
- Spread Brand Awareness
Earlier, it used to be difficult to spread the word about a new business across a wide area. It was time-consuming and not very effective. Moreover, once the word is out, it was challenging to get genuine feedback. However, today, digital marketing has made this easy. Using social media and websites, you can create shareable content like posting photos, videos, and blogs. These not only inform your customers but also entertain them and help you get followership.
- Save Money
Small and medium businesses can’t afford to invest in different marketing channels at the same time. There’s no doubt that TV ads cost a fortune, and billboards and print ads charges are no less either. This is where digital marketing comes to the rescue. As surprising as it may sound, digital ads may increase brand awareness by 80%. And the best part is that you do not require huge funds for digital ads. You can easily reach a wider audience through social media posts and PPC ads at no or lower cost.
- Higher ROI
An effective digital marketing strategy can result in high conversion rates, eventually helping your business to earn higher revenues. It is easy to monitor your strategy and measure the actual results for the impact on your targeted audience. According to statistics, PPC returns $2 for every $1 spent, resulting in a 200% ROI rate. The key to generating higher ROI is producing a continuous traffic flow that can be converted to leads. The higher the traffic, the quicker the ROI will be.
Conclusion
We’re optimistic that after reading this blog, you have a fair idea of how digital marketing can help grow your business. You can either start learning and do it yourself or seek help from a digital marketing agency.
Excellent Publicity is a renowned digital marketing company in Delhi with years of experience in the field. We are more than happy to help you start digital marketing for your business at affordable rates. We will do everything from guiding you at every step to strategizing and creating digital marketing campaigns to get you the desired results. All you need to do is call us.