Client - Aakash Educational Services Limited (AESL) is an Indian educational institution that offers comprehensive test preparation services to students preparing for medical and engineering entrance exams, school/board exams, KVPY, NTSE, Olympiads, and other Foundation level exams. Byjus collaborated with Aakash to provide you with an unrivaled learning experience with an unbeatable edge, thus helping you achieve your academic goals.

Campaign objective - The objective of the campaign was to inform students of both their recently launched crash course for students preparing for the NEET exam and the scholarships available for all medical, engineering, and foundation courses.

Radio Stations and Timeline - The campaign took place in October 2022. The campaign was carried out on south Indian radio stations, primarily in Bangalore, including Radio Mirchi, Radio City, Red FM, Big FM, Fever FM, Radio One, and so on.

Campaign details - It was a testimonial jingle that mainly featured students and parents but also included other clients. Additionally, there were add-ons that included interviews as well.

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