Social Media Marketing for Businesses

As the fast-paced digital era has overtaken the world, each product has become available at the fingertip. Today, most of the customer journey starts from digital media. Because of this, all business owners have been compelled to adopt digital marketing tactics to showcase their products or services on recognized social media platforms, such as Snapchat, Instagram, and Facebook. As of 2023, India had over 450 million active social media users, with a projection to increase that number by 22.4% by 2028. According to a study, over 80% of Indian audiences make purchase decisions based on social media recommendations. This signifies the influence of social media platforms in shaping consumer behavior and driving purchasing decisions. In this blog, we will look into the benefits of social media marketing for your business, some of its successful examples, and, lastly, the future of social media marketing in India.

What is social media marketing?

Social media marketing refers to the use of social media platforms to promote a product or service. It involves creating and sharing content on social media networks to achieve marketing goals, such as increasing brand awareness, driving website traffic, and generating leads. Social media advertising revenue in India amounted to approximately 543 million U.S. dollars in 2020 and is projected to reach over 2.5 billion U.S. dollars by 2025. This indicates the increasing importance of social media marketing for businesses in the Indian market.

How does social media marketing work?

Setting goals

Effective social media marketing begins with setting clear and measurable goals. In India, businesses often set specific targets based on their marketing objectives and target audience demographics. According to a survey, brands that set goals in their social media marketing have experienced increased brand awareness by 73%.

Understanding your audience

Understanding the preferences and behaviors of your target audience is crucial for successful social media marketing. The majority of social media users in India are between the ages of 18 and 34, making up around 75% of the total user base. It highlights the importance of understanding audience demographics for effective social media marketing strategies.

Creating creative content

Creative and engaging content captures the attention of social media users. Whether it's visually appealing images, entertaining videos, or informative blog posts, businesses in India are investing in content creation to stand out in the competitive social media landscape. A study states that 80% of businesses in India prioritize creating engaging content as part of their social media marketing strategy. 

How does social media marketing benefit your business?

Increased brand awareness

Social media platforms help to reach a wide audience and increase brand -visibility. It helps direct interactions with customers through comments, messages, and posts. According to a report, businesses have reported increases of 20% to 40% in brand awareness after doing social media marketing in their businesses. It clearly shows the huge potential for brand exposure and how brands can enhance their visibility and reach in the Indian market.

Improved brand loyalty

Engaging with customers on social media enhances customer’s loyalty to the brand. By responding to customer inquiries, addressing feedback, and sharing relevant content, businesses in India can build stronger relationships with their audience and enhance brand loyalty. A study found that 78% of consumers in India are more likely to trust brands that interact with them on social media. This shows the importance of engagement in building a brand’s loyalty among Indian consumers through social media marketing.

Enhanced customer engagement

Social media acts as a tool for businesses to interact with their customers. Through likes, comments, and shares, businesses can engage with their audience and gather valuable insights into their preferences and opinions. According to a report, in India, businesses have recognized a 91% increase in audience engagement with social media marketing. It signifies the power of social media marketing.

Cost-effective

Compared to traditional forms of advertising, social media marketing in India is often more cost-effective. Platforms like Instagram and Facebook offer various advertising options with flexible budgets, allowing businesses of all sizes to reach their target audience without breaking the bank. As of 2021, the average cost per thousand impressions (CPM) in India was approximately $1.62, significantly lower than the global average of $6.70. This indicates that businesses in India can achieve higher reach and engagement through social media marketing.

Examples of successful social media marketing campaigns

Spotify's Wrapped campaign

Spotify’s wrapped campaign, running from 2017 to 2021, wisely used user data to create compelling stories. Spotify celebrates each user's unique music preferences by sharing personalized listening data with subscribers. Across different platforms, especially social media, they featured witty billboards and posts that tapped into annual music trends and user playlists, encouraging the creation of abundant user-generated content. This data-centric strategy increased visibility and transformed millions of users into brand influencers. It has successfully triggered a sense of FOMO among non-Spotify users and driven both brand recognition and new app downloads.

Gillette's #TheBestMenCanBe and #MyBestSelf campaigns

Gillette's #TheBestMenCanBe and #MyBestSelf campaigns generated over 1.5 million mentions, and the brand’s hashtag, #TheBestMenCanBe, was used 187,400 times in one day. This extensive engagement shows the power of social media marketing to effectively reach and involve a diverse audience. By adding conversations around important social issues like toxic masculinity and inclusivity, Gillette has not only captured attention but also initiated meaningful dialogues as well. These campaigns exemplify the potential of strategic social media marketing to drive social change and enhance brand relativity in today's world.

Conclusion: The future of social media marketing in India

The future of social media marketing in India is bright and filled with opportunities for businesses to connect, engage, and drive growth. By staying innovative and customer-centric, businesses can utilize the power of social media platforms to achieve their marketing objectives effectively and thrive in the digital age. As businesses increasingly recognize the importance of digital marketing, we can expect to see more innovative strategies and campaigns in the years to come. By adapting to changing consumer preferences, businesses can stay ahead of the curve and remain competitive in the dynamic landscape of social media marketing.

Why choose Excellent Publicity for social media marketing?

Excellent Publicity is the top advertising agency in India, specializing in social media advertising and offering effective solutions for all types of social media marketing that will help build your brand and bring in more leads to expand your business. With our extensive range of services, we have cracked the code of business growth for all types of offline and digital advertising ideas and needs.

Make us your branding partner today. Contact us to learn more about how our expertise in advertising brands, products, or services will help you enhance brand awareness, reputation, audience reach, and recognition through Social media marketing!