Premium Eyewear meets Premium Audience: Gangar Eyenation's Successful Influencer Marketing Campaign with Atul Khatri

Client - Gangar Eye Nation has managed to rank among India's top five eye care brands in terms of quality and service. The name evokes India's most respected and well-known optician family, which has created a distinct and irreplaceable brand image for itself. In 40 years, Gangar Eyenation has grown from a single store to one of the largest chains of eyewear solutions, combining the most advanced eye care technology with the most fashionable eyewear.

Campaign objective - The primary objective was to target the premium audience, which wears specs or lenses on a daily basis and enjoys wearing premium eyewear from luxury brands. It was primarily targeted for the brand Essilor and its premium progressive product, the Varilux lens. They are a one-stop shop for all luxury and premium brands. The campaign was launched to target a premium audience that enjoys incorporating stylish and premium lenses into their daily lives that are stylish as well as comfortable and make them feel premium.

Influencer - The influencer chosen for this campaign was Atul Khatri. Because his audience consists of all premium and elite family groups, selecting him for the campaign was very effective and successful for both the campaign and the brand.

Atul Khatri is a stand-up comedian and YouTube personality from India. CNN-IBN named him one of the top Indian comedians, and he was the only Indian to perform at the Hong Kong International Comedy Festival (Sept. 2014). He was also the Season 1 winner of CEO's Got Talent and the only comedian invited to perform at Isha Ambani's wedding.

Social Media Tool and Timeline - The social media tool used for the campaign was Instagram, and it started by the end of December 2022.

Campaign details - A 30-second video advertisement was posted on Atul Khatri's Instagram page.

End results - Because the influencer was able to target the right and primary audience, the campaign was a huge success. As a result, both store visits and online website visits increased. The brand was able to successfully establish its name as a premium eyewear market, and the brand Essilor and its product Varilux lenses received a lot of sales.

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