Author: Dhairya Thakkar

What Is Digital PR? Types of Digital PR, Ideas, & Strategies

In today's competitive social media landscape, even the most creative digital PR campaigns will have minimal impact without the right strategy and lack of creative ideas. The primary advantage of digital PR is that it allows your brand to engage continuously with your target audience across multiple online platforms, nurturing a strong relationship with customers and significantly enhancing brand awareness. Industry reports indicate that companies utilizing digital PR strategies have seen a 66% boost in their online visibility. This highlights the effectiveness of digital PR as a tool for boosting brand image and engagement. In this blog, we will look into the types of digital PR, ideas, and strategies. Let’s look at each aspect briefly.