Swiss Beauty's 'Trendstar' campaign celebrates Gen Z with Taapsee Pannu as brand ambassador

The legendary name Swiss Beauty in beauty and cosmetics recently launched its first digital campaign for the Swiss Beauty Craze collection, which focuses on multitasking and expressive Gen Z and millennial women. Indian actress Taapsee Pannu stars in the 'Don't Be a Star, Be a Trendstar' campaign, calling young women to chase beauty trends and create them. The campaign proves that the brand is one full of youthful, daring spirit, inviting women to treat makeup as one of the strongest means of self-expression.

The Swiss Beauty Craze collection appeals to young women with active lifestyles, providing a full set of products. There are the Eyeliner and Stamp Duo, Basic Multiface Palette, Duo Mascara, and the Lip and Cheek Macaron. The majority of products in this line represent fast, though effective, reformation. Products were created to both be functional and hold a message so that women could do whatever they desired.

Known to be bold and confident, the energetic spirit of Taapsee Pannu brings with her into this campaign. "Makeup is way beyond just piling on the products; it's self-expression," says Taapsee. "This palette has got everything: eyeshadows, highlighter, lip, and cheek cream. It lets me very easily create the unapologetic, vibrant look I want to portray.". And the durability of these products keeps me shining all day, she adds.

Vidushi Goyal, CMO, of Swiss Beauty, notes that the Swiss Beauty Craze range is about individuality and self-assurance. "We aim to make confident young women through products that enable them to create their unique looks, she adds. This will run on social media and OTT channels for 6–8 weeks towards the digital-first Gen Z and millennial audience.

Let’s have a look into the benefits of brand ambassador advertising:

Better Visibility of Brand:

Brand ambassadors may expand the brand reach to their loyal followers and fans. This support from them would automatically draw a lot of eyeballs and word of mouth, hence increasing visibility on many platforms.

Credibility and Trustfulness:

Whenever any well-recognized and respected individual gives credence to any brand, then it lends credibility and authenticity to the brand. As a rule of thumb, people would use the recommended brand over and above any other brand that is suggested by a reputed figure whom they respect.

Emotional connection and brand loyalty:

The brand ambassador identifies with the audience, and the audience can align with the brand. This emotional engagement is more than likely to be transformed into increasing brand loyalty.

Increased creativity and content development:

Ambassadors tend to contribute creatively toward bringing newer ideas and innovative ways to perform advertising campaigns. A lot of these different angles lead to interesting and unique content.

If you want brand ambassador advertising campaigns for your brand, then Excellent publicity can help you achieve your objective. For more such advertising news, stay in touch with us.