Swiggy Instamart reimagines Christmas with Sukhbir as InstaSanta in a fun influencer ad

Swiggy Instamart, India's leading on-demand quick commerce platform, will add a local twist to Christmas this year with #InstaSanta. Seeking to infuse a local essence into international festive traditions, the brand has roped in Sukhbir, the well-known Punjabi singer, to play the role of InstaSanta, an Indian version of traditional Santa Claus. The epicenter of the campaign would be an ad film, where the singer brings Christmas cheer in his signature desi style.

In the advertisement, Sukhbir dresses up in a festive red jacket and cap and enters the role of InstaSanta, who exchanges the old-fashioned sleigh with a decorated tractor. The InstaSanta rides accompanied by delivery partners on bikes in Indian streets and farmlands delivering gifts and spreading the message of cheer. The ad will be accompanied by the thumping beats of Sukhbir's anthem "Oh Ho Ho Ho" and creates a high-energy celebration feel during Christmas.

The ad not only flaunts Sukhbir's very infectious Punjabi swagger but taps into the rich cultural vibrancy of India, making it very well relatable for local audiences. This Swiggy Instamart promise is to bring together in one place the joy of gifting with the convenience of instant delivery through a modern twist on this traditional Christmas story.

Mayur Hola, VP – Marketing at Swiggy said in a statement, "This campaign is our way of reimagining festive traditions for today's audience. We wanted to add a local touch to the global Christmas story and who better than Sukhbir to embody the spirit of InstaSanta? Through this campaign, we are celebrating quick deliveries, gifting, and cultural vibrancy that resonates closely with our customers. We are also going to be bringing InstaSanta to life this time by delivering festive hampers to select customers across India, spreading holiday cheer far and wide.

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