Kolkata: In a bid to match the charm of the city, Sunsilk has dreamed up an innovative campaign for Durga Puja, turning the iconic trams into shiny, vibrant interfaces that celebrate beauty and tradition. From September 27th to October 2nd, #SunsilkShineTram activation celebrated Sunsilk Super Shine Hair Serum during its celebration honoring the historical tram and women's strength on the special days of this festive season.
Kolkata's trams are an emblem of the city's rich heritage. Not just a mode of transport, but a journey down memory lane, these dear machines tread the city roads as Sunsilk pays obeisance to its cultural significance by weaving in modern beauty needs with Kolkata's age-old traditions. With Durga Puja almost at the doorstep, the serum makes the festival goer feel better by looking well-kempt, complementing the joy of getting ready for celebrations that are as much for the eyes as for rituals.
The fun, however, doesn't end with the trams. The Sunsilk Super Shine Contest lets passengers also join in on the action. Participants need to upload selfies and share their experiences on social media by using the hashtag #SunsilkShineTram. The giveaway consists of free yellow taxi rides for pandal hopping from 9th October to 12th October.
This campaign of Sunsilk beautifully captures the feel of Durga Puja by marrying the heritage of the city with the contemporary aspirational beauty of women. As a preparation for this grand celebration, the city is dressed up in all its finery, and Sunsilk has ensured that the city shines bright with all the cherished traditions it bestrides.
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Increased visibility:
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Wide reach:
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Engagement and interaction:
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Local targeting:
The OOH ads can be placed at strategic points to reach all kinds of target geographic locations or communities. It helps businesses get in touch with consumers in relevant areas.
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