In 2024, print media led the jewellery advertising sector, accounting for 73% of the total ad spend.
Although digital media are on an ascending curve, the bedrock for jewellery brands' marketing strategies remains to be traditional media. Titans, Malabar Group, and Kalyan Jewellers, who are leading from the front.
Regional publications account for 28% of the expenditure mainly in South India with Eenadu and The Times of India gaining central importance for focused advertising. It reveals the increased importance of regional media in meeting diversified consumer segments.
Television continues in a very sound position as well, and GECs corner 45% of ad spending in the jewelry sector. Celebrity influencers continue to power the business: Bollywood stars such as Janhvi Kapoor and Alia Bhatt push brands like Kalyan Jewellers, which happened to lead the race in terms of TV ad expenditure, at a share of 20%.
Meanwhile, digital ads have been increasingly growing and reflecting changes in consumer behaviors. Facebook ruled the digital space with a 75 percent share of the digital ad spend, followed by YouTube at 11 percent. The largest percentage of digital effort was made by display ads. These accounted for 87 percent of online ad volume from the sector.
Jewelry houses would strategically combine traditional and digital media to attract consumers as the wedding season approaches. This is likely to remain the key to maneuvering the competitive and fast-changing jewelry advertising landscape.
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Let’s go through the advantages of newspaper advertising:
More noticeability and impact:
Creative ads manifest eye-catching designs and formats that are unique in nature and, hence, are more noticeable with a strong impression and high message retention.
More engagement:
Engaging visuals and interactive elements, coupled with compelling stories, draw readers into the ad and encourage them to spend more time with the ad and do something about it.
Different from the competition:
Innovative and different advertising segregates a brand from others and delivers a value different from others, thus strengthening brand identity.
Better brand perception:
These creative ads help communicate the messages of innovativeness and sophistication; hence, the brand's reputation and customer brand loyalty are enhanced.
If you want to create innovative newspaper advertising campaigns for your brand, then Excellent publicity can help you achieve your objective. For more such advertising news, stay in touch with us.