Pizza Hut launches stunning 3D anamorphic billboards to promote Momo Mia Pizza in Mumbai and Bengaluru.

Pizza Hut is pushing boundaries in its marketing with 3D anamorphic billboards to promote the return of its Momo Mia Pizza in Mumbai and Bengaluru. Using state-of-the-art anamorphic technology, these billboards have created a visual experience for the viewer-they make the pizza look like it's leaping off the screen. Completed with a fizzy glass of Pepsi, the effect is dynamic, larger than life, and impossible to miss.

The Momo Mia Pizza, which was first introduced as a limited offering in 2021, has returned this festive season based on popular demand. "When we launched it in 2021, the response was phenomenal," said Aanandita Datta, Chief Marketing Officer at Pizza Hut India. Since people had been asking for it, and with the festive season approaching, we knew that this was the right time to bring it back for a limited period.

The campaign ran a visually striking outdoor project with 3D anamorphic billboards situated strategically in both cities. The passersby will remember the installation of those visual billboards without a doubt. Those visuals make the Momo Mia Pizza so real that it seems to be popping out from the billboard, literally asking viewers to reach for one slice.

This unique marketing effort seems to push the company's pizza to a completely new audience with a focus on the peak festive season, where the brand has allocated a massive 60% to 70% of its festive marketing budget for the Momo Mia Pizza and its meal deal, ₹299.

The limited-time offer already has most fans excited with the hope that this fan-favorite returns in this exciting new food concept. The Momo Mia Pizza is a flavor fusion, taking the much-loved pizza elements and then merging these with the savory appeal of momo fillings, thus making it a sure bet for any adventurous foodie.

With this brave promotional gesture, Pizza Hut is certainly putting the face of Momo Mia Pizza out there ahead of the festive season with a promise of a feast for all the senses for those to arrive.

Advantages of creative 3D billboard advertising:

More Visual Brilliance

Billboards are very catching and attention-grabbing since they allow more striking visuals to stand out in the cluttered environment. Through their depth and realness, they stick to one's memory. Hence, this helps in enhancing the brand recall value.

Effective storytelling

Creative billboards have the power to perfectly draw out narratives; hence, the simplest ad comes to life with interesting stories.

Increased Footfall and Sales

Billboards bring more footfall to the location advertised due to the fabulous, eye-catching design. Novelties in billboard advertisements capture customers' curiosity and result in more physical visits.

Extended Viewing Range

Billboard ads grab eyeballs at distances near and far, boosting maximum impression levels with their exposure.

If you want to create innovative 3D billboard advertising campaigns for your brand, then Excellent publicity can help you achieve your objective. For more such advertising news, stay in touch with us.