Nissan takes advertising to new heights with qashqai installation in London

Nissan is making waves in the advertising world with an extraordinary stunt in London to herald the coming of its new Qashqai. An elaborate, oversized model of the British-made SUV will be placed atop the iconic 49-meter chimney of the Truman Brewery in East London. This larger-than-life installation forms part of the Nissan "Elevate Your Urban Drive" campaign, as it aims to catch the eyes of pedestrians through until Sunday, September 22.

Measuring 6.5 meters long, 2.7 meters wide, and 2.4 meters high, the fiberglass replica of the Qashqai is 1.5 times bigger than the real vehicle and weighs 750 kg. An army of around 50 professionals took seven weeks to carefully plan and execute this striking project, which had to be hoisted into position using two cranes.

Such a statement speaks of the heights of the Nissan brand, which specializes in innovation and feels proud to manufacture Qashqai from the heart city of Sunderland, UK. According to a spokesperson for Nissan, "We are very proud of this British-built Qashqai, so we wanted to display it in a way that couldn't be missed." And if this installation is considered a reference, then this slogan is bang on.

Together, all of its new, revised exterior designs, bold N-Design grade, and upgraded interior technologies make an individual statement. This vehicle stands with its very defining marks with integration with Google Built-in, which hands the driving experience over seamlessly through connectivity. It also runs on Nissan's sophisticated e-POWER system, a method of electrification that already delivers performance in a fully electric car without charging outside the car itself.

It all creates enthusiasm in social media and any curious onlookers, so Nissan's bold approach to advertising isn't selling a car anymore; it is addressing the urban community. With this fabulous display, Nissan is reformulating what it means to elevate urban driving.

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Brand visibility:

The display ads appear on websites, thereby reaching a larger audience and keeping the brand in mind.

Targeting options:

Ads reach specific demographics, interests, and behaviors that ensure that the delivered ads are to the most relevant target groups.

Visual appeal:

Because they convey meaning through images, graphics, and videos, it is way more catchy and engaging with display ads compared to text-only ads.

Retargeting Opportunities:

Because display advertising allows retargeting, ads can be shown to those audience who have previously interacted with your website, so increasing the possibilities for conversion.

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