Myntra's 'Price Crash' hoardings make waves, adding extra spark to EORS 2024

Myntra has launched a very creative campaign before the much-awaited EORS 2024. This shopping world has left many of us awestruck with its hoardings at key locations with creatively mixed financial jargon along with the excitement of big price crashes. The play of the theme revolving around "Price Crash" mimics smartly the uncertainty in the stock market and, thus, presents a new turn of events in the marketing mix.

These vibrant hoardings flaunt some unbelievable references to market volatility, as well as the excitement of Myntra's EORS deals. While walking through bustling districts, the message to customers and passersby is: that prices are crashing, and incredible deals are waiting to be grabbed. The activation is a visual spectacle that weaves together the excitement of shopping with the drama of financial markets so well that it can't be ignored.

Myntra takes it one step ahead by introducing the AI-generated "Crash Course" activation, which elaborates on the concept of price crash. Intensively associated with learning, Myntra gives a new definition to the term by providing steep reductions in prices that make quality fashion and beauty products accessible to shoppers across the country. This wittily worded play adds to the charm of the campaign and also puts attention to the huge savings available during EORS.

With the 21st edition of EORS starting from 7th December, Myntra will offer more than 9500 domestic and international brands and over 3.5 million styles to fashion lovers across metros and tier 1, and tier 2 cities. The 'Price Crash' campaign, with its smart humor and strategic placement, ensures that Myntra's message reaches a young deal-hunting audience, and hence it becomes the best marketing move of this season.

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More Visual Brilliance

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Effective storytelling

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Extended Viewing Range

Billboard ads grab eyeballs at distances near and far, boosting maximum impression levels with their exposure.

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