Maruti Suzuki teams up with Kartik Aaryan to showcase Brezza as the ultimate expression of personality

Maruti Suzuki has collaborated with the Bollywood Gen Z sensation Kartik Aaryan to help drive this bold new campaign of the flagship compact SUV, Brezza. More Power to Your Play is the title of this campaign, about how Brezza dares to add style, sophistication, and versatility to the owner's personality.

In this campaign, Aaryan defines modern youth: forward in fashion, adventurous, and fearless. The racket-pitted rock edges and rich cityscapes act as the perfect backdrops for Aaryan to set out to conquer the fast-paced urban life of Brezza, but also empowers him to go for new horizons. The Brezza transforms effortlessly into the demands of its owner on city streets or off-road adventures, mirroring bold and practical moves.

Maruti Suzuki’s Senior Executive Officer for Marketing & Sales, Partho Banerjee, emphasized the campaign’s focus on connecting with young, aspirational individuals who seek a vehicle that mirrors their multifaceted lives. He noted that since its launch, the Brezza has become India’s highest-selling compact SUV, with more than 12 lakh units sold and a strong appeal among first-time buyers, with over 36% of customers being young, aspiring Indians.

Kartik Aaryan was visibly thrilled while speaking about the association. According to him, the robust engine and path-breaking features of Brezza make for a perfect companionship for life that is lived on one's terms. The exciting features include 1.5L engine, HUD display, and 360-degree camera, ensuring that the drive through Brezza would be sizzling and fashionable.

This integrated campaign will be further amplified across television, digital, and social media platforms, which brings the powerful persona of Brezza to life.

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Better visibility of brand:

Brand ambassadors may expand the brand reach to their loyal followers and fans. This support from them would automatically draw a lot of eyeballs and word of mouth, hence increasing visibility on many platforms.

Credibility and trustfulness:

Whenever any well-recognized and respected individual gives credence to any brand, then it lends credibility and authenticity to the brand. As a rule of thumb, people would use the recommended brand over and above any other brand that is suggested by a reputed figure whom they respect.

Emotional connection and brand loyalty:

The brand ambassador identifies with the audience, and the audience can align with the brand. This emotional engagement is more than likely to be transformed into increasing brand loyalty.

Increased creativity and content development:

Ambassadors tend to contribute creatively toward bringing newer ideas and innovative ways to perform advertising campaigns. A lot of these different angles lead to interesting and unique content.

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