Maha Kumbh Mela 2025: Massive offline exposure for brands with advertising budgets starting at just Rs 35K

With an expected devotees' inflow of 40-45 crore at Maha Kumbh Mela 2025 to be beginning on 13 January in Prayagraj within a short span of 45 days, brands have one of their most precious chances to be able to communicate with their diverse target market, but with ads beginning at only Rs 35K.

An event with an estimated spend of Rs 3,000 crore on marketing and branding is bound to capture the attention-whether LED displays, barricades, hoardings, or even co-branding by changing rooms or water ATMs. Brands need to associate themselves with facilitators to best make it happen on their own with Vritti Solutions, and Crayons Advertising, among others.

For as low as Rs 35k, a brand can show its message across the venue, giving it a cost-per-contact as low as 5-10 paise. That is a low cost and a huge audience that makes it an attractive proposition for both small and large brands.

However, it takes more than this to stand out from the crowds. Some of the most memorable past activations include Godrej No. 1's wash vans and Navratan Oil's head massages – experiences that were uniquely memorable for the spiritual nature of the event.

Though Maha Kumbh Mela is a marketer's bonanza, execution remains challenging. That is especially so when attempting to measure engagement and maintain sensitivity towards the culture. The one-time opportunity that an event like this offers the brand is to create emotional ties and build brand awareness throughout the nation.

Advantages of offline advertising:

Enhanced visuals

Billboards are very catching and attention-grabbing since they allow more striking visuals to stand out in the cluttered environment. Through their depth and realness, they stick to one's memory. Hence, this helps in enhancing the brand recall value.

Effective storytelling

Creative billboards have the power to perfectly draw out narratives; hence, the simplest ad comes to life with interesting stories.

Increased Footfall and Sales

Billboards bring more footfall to the location advertised due to the fabulous, eye-catching design. Novelties in billboard advertisements capture customers' curiosity and result in more physical visits.

Extended Viewing Range

Billboard ads grab eyeballs at distances near and far, boosting maximum impression levels with their exposure.

If you want to create innovative offline advertising campaigns for your brand, then Excellent publicity can help you achieve your objective. For more such advertising news, stay in touch with us.