Lufthansa launches an influencer campaign by Tanya Khanijow: Discover the city like a local.

German luxury airline Lufthansa, in association with talented Indian travel creator Tanya Khanijow, has announced its influencer campaign promoting Milan—just as it is meant to be experienced—an absolute local feel. The luxury travel is then coupled with authentic cultural insight into the buzzing lifestyle, great fashion, and great food of Milan.

That is when the excitement starts as Tanya boards Lufthansa's A340-300 and A319-900 jet-lined with the beautiful luxury and standard service that would define the trip. Soft seats and attention-to-detail crews ensure that traveling is worth talking about besides what it's all about getting where one wants to go.

Milan ranks among the world's premier cities, famous for one particular architectural style and artistic heritage to which all travelers come to probe and be amazed. However, Lufthansa wants to give its passengers so much more than just a normal trip. Instead, the Lufthansa Milan Insider initiative is an insider's view of what makes this place so amazing to be at the top of the global scale in fashion and culture. She would discover jewels behind Milan's streets by learning about local traditions and revelations from Milanese locals and other Italian creators.

It is also a three-way collaboration between Lufthansa, Mindshare India, and Mindshare Italy: take the best of two worlds to introduce an actual face of Milan. Tanya Khanijow is one of the popular content creators known for offering engaging food, fashion, art, and culture content. She will take the viewers on a fun ride of stories that will make the city come alive.

The truth is when it marks attractions in the city landmarks to the local experience and luxurious travel with Lufthansa—it promises to be much more exciting. “It is a journey that would turn Tanya's steps from check-in to Milan until she gazed at the spectacle to believe how beautiful the city would be when she experienced it through the locals," Chua adds.

Let’s explore the benefits of influencer advertising:

Reality and Credibility

Their followers will tend to act when the influencer recommends a product since they hear it from someone that they have learned to trust over time and are usually willing to choose that product over an advertisement.

Niche Reach:

This niche approach thus means that most of the influence circles are niched, so brands can easily connect to the right audience with a better rate of engagement.

Higher Engagement

Influencers tend to be more engaging on the posts; it means that their audience is likely to like and comment on the post. Hence, consumers are made to feel engaged and invested.

Skilled Content Creators:

Influencers are masters at creating fantastic, appealing content. That makes brands different, interesting, and in front of the right people in a memorable way.

If you want influencer advertising campaigns for your brand, then Excellent publicity can help you achieve your objective. For more such advertising news, stay in touch with us.