In an all-out demonstration of power and performance, Land Rover has rolled out its very attractive "More Pull" newspaper campaign. The campaign focuses on its icon model, Defender, for its incredible strength in towing and off-road capabilities. The renowned advertising agency Rees Bradley Hepburn (RBH) created this campaign that has quickly struck a winner since going live last year in the UK.
The crux of the campaign rested on one superlatively catchy word: "More Pull." In short, this phrase represents the very essence of what Land Rover vehicles mean in this world of complex advertisements–unrivaled strength and versatility.
The strong visual elements of the campaign make it all the stronger of a message. The rugged and technical images of the Defender in arduous terrains and highlighting the towing strength will often leave a lasting picture of what this vehicle can do. Crossing rugged landscapes or towing heavy loads, performance is touted in the foreground for adventure-seekers and practicality buyers alike.
This print ad campaign shows that, despite the presence of the digital form, traditional media has much power in capturing the target audience. A lot of attention and publicity was drawn towards the "More Pull" campaign, and awards were received in the advertising world in the ranks of the automotive industry.
Indeed, as the campaign continues to ring in the consumer's ears, it reminds Land Rover of its history of rugged and adventurous background. Whether to pass the weekend or face extreme conditions off-road, the Defender is up for it, both right angles to other roads or rips up those lying in front. As if inviting all to take a drive with "More Pull," Land Rover invites all to indulge in driving a vehicle for those who demand more from their cars.
In an age where clarity and impact are the most important basics, this Land Rover campaign comes out as an example of how the same can be done for anything with effective messaging and visual storytelling.
Let’s go through several benefits of creative newspaper advertising:
More Noticeability and Impact:
Creative ads manifest eye-catching designs and formats that are unique and, hence, are more noticeable with a strong impression and high message retention.
More Engagement:
Engaging visuals and interactive elements, coupled with compelling stories, draw readers into the ad and encourage them to spend more time with the ad and do something about it.
Different from Competition:
Innovative and different advertising segregates a brand from others and delivers a value different from others, thus strengthening brand identity.
Better Brand Perception:
These creative ads help communicate the messages of innovativeness and sophistication; hence, the brand's reputation and customer brand loyalty are enhanced.
If you want to create innovative newspaper advertising campaigns for your brand, then Excellent publicity can help you achieve your objective. For more such advertising news, stay in touch with us.