Hafele's new campaign with an anamorphic billboard with Sachin Tendulkar redefines gifting this holiday season

Hafele, a leader in interior solutions, unveiled an innovative anamorphic billboard campaign with cricket legend Sachin Tendulkar redefining the idea of gifting this holiday season. The dynamic billboard, which cleverly fuses cutting-edge technology with creative marketing, shows Tendulkar in his kitchen, powered by Hafele's premium home solutions. The visually appealing campaign is intended to connect with consumers as Hafele's premium products are a must-have during wedding and holiday seasons.

Strategically well-timed to coincide with the gifting season, the anamorphic billboard will remind everyone who is seeking a luxurious gift about Hafele. Capturing the soul of modern living, this positioning underlines that Hafele is the aspiration brand of Indian consumers' mind space. It brings forth from the synthesis of design and technology the realization of everyday living spaces being transformed into remarkable environments through Hafele's promise of serving the demand for premium home and lifestyle solutions.

Partnership with Sachin Tendulkar signifies our commitment to premium products that elevate lifestyle. This association will further validate Hafele's belief in forward-thinking approaches, that blend innovative solutions with creative marketing. In this manner, we are empowering our brand and strengthening relationships with customers," said Shweta Rangra, Head of Marketing at Hafele India.

This unique campaign further puts Hafele in an absolute leadership position in the premium interior solutions space. This makes it stand out from all other brands that offer high-quality products but do not understand what a modern Indian consumer is undergoing or aspiring to. Now that the festive season approaches, Hafele's stunning campaign ensures it remains at the top of consumer minds, becoming the perfect destination for those searching for luxurious functional gifts.

Advantages of creative anamorphic billboard advertising:

More Visual Brilliance

Billboards are very catching and attention-grabbing since they allow more striking visuals to stand out in the cluttered environment. Through their depth and realness, they stick to one's memory. Hence, this helps in enhancing the brand recall value.

Effective storytelling

Creative billboards have the power to perfectly draw out narratives; hence, the simplest ad comes to life with interesting stories.

Increased Footfall and Sales

Billboards bring more footfall to the location advertised due to the fabulous, eye-catching design. Novelties in billboard advertisements capture customers' curiosity and result in more physical visits.

Extended Viewing Range

Billboard ads grab eyeballs at distances near and far, boosting maximum impression levels with their exposure.

If you want to create innovative anamorphic billboard advertising campaigns for your brand, then Excellent publicity can help you achieve your objective. For more such advertising news, stay in touch with us.