Google India partners with 'Call Me Bae' to highlight Android features in the new campaign

In an out-of-the-box campaign, the brand has allied with the popular Prime Video series Call Me Bae. In this beautifully crafted campaign designed by FCB India, new scenes in the narrative were introduced while the #AndroidAdvantage came alive through everyday situations faced by the characters.

Call Me Bae is the story of a fashionista who sails through life in Mumbai assisted by two friends who are using Android, namely Saira and Tammarrah. FCB India jointly worked with the creators of the show and re-edited scenes to integrate these exclusive features of Android into the story in perfect harmony. Therefore, this campaign is one that gives off a more authentic look of an extension of the series rather than a traditional advertisement.

That with the new scenes added under the #DeletedScenes series of the campaign point out the fact that how Android is playing an essential part in everyday life for Gen Z, be it checking social media streaming videos or texting friends at a party - all these features are incorporated in a character's life so unknowingly, that technology becomes almost a friend to them.

According to CCO, FCB India Mayuresh Dubhashi, the creative challenge put forth was that it was not just about advertising Android as a product but also something that resonates well in line with the tone of the show and feels true to the audience. "As if this was not an ad enough, that was also part of the idea," added Dubhashi. Such an association between Google India and Call Me Bae exemplifies precisely what forms of integration brands may embrace to include their products as a meaningful part of any content appealing to a slightly younger and more technically proficient audience. It's this kind of innovative way by which it not only expounds on Android's merits but, above all, places itself solidly in the next generation.

Let’s have a look at the advantages of digital ad campaigns:

Target audience reach:

Digital ads enable targeting by demographics, interest, behavior, and location to ensure your message reaches the right kind of people.

Cost-effective:

Compared to traditional ads, digital campaigns are usually much cheaper and more flexible. Your budget can be adjusted and managed for optimal spending with regard to better ROI.

Real-time analytics:

Instant performance metrics: Digital platforms provide instant access to click-through rates, conversions, etc. You will be able to track results and make adjustments immediately.

Greater reach:

Digital ads can also appear in multiple channels, including social media, search engines, and websites, further increasing your brand's visibility and outreach.

More engagement:

Digital advertisements provide the option to engage with the customer through click-through ads, which can open up possibilities for faster conversion.

If you want digital advertising campaigns for your brand, then Excellent publicity can help you achieve your objective. For more such advertising news, stay in touch with us.