Chinese Wok teams up with Varun Dhawan’s Baby John for exciting new co-branding association campaign

Chinese Wok, the largest quick-service restaurant chain that deals in Desi Chinese food, has launched a very exciting campaign in collaboration with the highly awaited Bollywood movie Baby John. This film is directed by Atlee and features Varun Dhawan, who is considered a superstar in the world of Bollywood. This strategic alliance will create an opportunity to combine Desi Chinese by Chinese Wok with its bold flavors, with Baby John and its cinematography to generate a visual harmony toward entertaining film aficionados as well as culinary connoisseurs.

With this co-branding association, the campaign reaches out widely and grabs the attention of a large section. All these activations work toward establishing an immersive brand presence perfectly in line with the chatter about Baby John, thereby heightening the experience of the audience at the cinemas as well as beyond.

Aayush Madhusudan Agrawal, Founder of Chinese Wok, said, "We are excited to collaborate with Baby John and Varun Dhawan to create a show experience that brings to the audiences the magic of cinema coupled with the effervescent flavors of our cuisine. This collaboration truly represents our interest in the innovative experience that would hold our audiences.

The campaign was successfully executed by the team at Excellent Publicity. Through this collaborative effort, the brand presence of Chinese Wok was reinforced nationwide while creating excitement for the much-awaited release of Baby John. Food and entertainment were a great combination to appeal to everyone.

Let’s go through the advantages of a film co-branding association campaign:

Higher brand exposure:

The partnership of a brand with a popular film helps expose it to a large number of diversified audiences through the advertisement of movies, trailers, and ads in different media.

Brand credibility:

When the association is made with a well-reputed or successful film, then it increases the credibility of a brand in the minds of the customers since the consumer thinks that an association is made by the company because it has good quality.

Marketing through the targeted masses:

Movies attract niche audiences through category, subject, or demographic. Co-branding allows the brands to connect with such groups more directly and ensure their messaging is relevant and interesting to prospects.

More involvement of consumers:

Co-branded activities like special edition merchandise or interactive contests can encourage fans to be involved with the movie and the brand at a higher level.

More sales and income:

Co-branded products or even promotional tie-ins are often some kinds of limited-edition products, while film-themed products increase chances for sales both at immediate revenue and in long-run branding.

If you want to create film co-branding association advertising campaigns for your brand, then Excellent Publicity can help you achieve your objective. For more such advertising news, stay in touch with us.