Bajaj showcases innovation and durability in a bold new outdoor campaign featuring 3D animation

Bangalore: Bajaj, India's leading consumer appliance brand, launched its new outdoor campaign, "Built for Life," using 3D anamorphic technology, in a bold move to animate the company's flagship brands - water heaters and mixer grinders - in a futuristic and immersive way. The campaign is visible in a massive hoarding at Garuda Mall, Bangalore, providing a great visual treat for commuters while reinforcing Bajaj's commitment to innovation, durability, and design excellence.

At the heart of the "Built for Life" campaign is a series of 20-second videos. These videos start with a metallic shutter with the Bajaj logo emblazoned on it. As it slides open, viewers enter a high-tech futuristic space. Amidst dynamic visuals, star products – the water heater and mixer grinder – come alive through 3D animations. These appliances turn around in mesmerizing 3D and then morph into their perfect place in a consumer's home.

Bajaj's creative solution looks to emphasize the brand's continued quest for the most cutting-edge features, the finest quality, and modern designs. The use of 3D anamorphic technology provides a new method for reaching consumers and forms a very strong bond that aligns with Bajaj's vision of moving forward. Devika Sachdev, head of advertising & brand management at Bajaj, says the campaign marks a new chapter in brand engagement. "We are not just showcasing durable products but creating an immersive experience that resonates with Bajaj's vision of innovation and modernity," she said.

The "Built for Life" campaign also highlights Bajaj's commitment to blending the latest technology with practical use in everyday life. Leveraged through digital channels, the campaign solidifies the brand's promise of innovation, durability, and design excellence within a rapidly evolving digital space.

Advantages of creative 3D billboard advertising:

More visuals

Billboards are very catching and attention-grabbing since they allow more striking visuals to stand out in the cluttered environment. Through their depth and realness, they stick to one's memory. Hence, this helps in enhancing the brand recall value.

Effective storytelling

Creative billboards have the power to perfectly draw out narratives; hence, the simplest ad comes to life with interesting stories.

Increased footfall and sales

Billboards bring more footfall to the location advertised due to the fabulous, eye-catching design. Novelties in billboard advertisements capture customers' curiosity and result in more physical visits.

Extended viewing range

Billboard ads grab eyeballs at distances near and far, boosting maximum impression levels with their exposure.

If you want to create innovative 3D billboard advertising campaigns for your brand, then Excellent publicity can help you achieve your objective. For more such advertising news, stay in touch with us.