VividhBharati Advertising India

Overview

The VividhBharati Service (VBS) of All India Radio was conceptualized to combat Radio Ceylon in 1957.[1] It very quickly proved to be a popular channel in households throughout India. VividhBharati radio channel was launched on 2 October 1957.All these programmes are produced centrally at VividhBharati Service, Borivali, Mumbai and up-linked to the satellite. 40 VividhBharati stations across the country down-link these programmes through captive earth stations provided at each of these AIR stations. Some local programme windows are also provided at these stations to give regional flavour to the listeners. These 40 VividhBharati stations are known as Commercial Broadcasting Service Stations and are located at all major and commercially vibrant cities covering 97% of the Indian population.

Why choose VividhBharati for Advertising?

VividhBharati is an outstanding choice for advertising in any part of the country. All India Radio with its wide network throughout the nation can give your brand a great exposure in any and every part of the country.

VividhBharati has an excellent reach across all parts of the country. Its wide listenership can tremendously improve brand awareness.

VividhBharati has a lot of loyal listenership in all parts of the country, who tune into listen to it on a daily basis. Thus, advertising on this medium would give your brand repeated exposure leading to better recall.

VividhBharati is a very prestigious platform and advertising on such a medium can do wonders to your brand’s public image.

With the various regional sub-stations that come under VividhBharati it is a very effective way to connect to any linguistic group.

VividhBharati has an excellent reach across all parts of the country. Its wide listenership can tremendously improve brand awareness.

The different time slots offered by VividhBharati for advertising give the brands a lot of flexibility. They can select the time slot that they prefer according to their target audience and budget constraints.

VividhBharati with its various regional frequencies is an excellent way for geo-targeting. Brands can go as region specific as they wish to with VividhBharati.

The Advertising options in VividhBharati

1. FCT (Free Commercial Time): FCT is the primary form of advertising in which time slots are fixed for advertising. The time slots are classified as:
• Prime Time: The morning drive from 7 AM to 11 AM and evening drive from 5 PM to 10 PM are considered prime time.
• Non-Prime Time: The afternoon time from 11 AM to 5 PM is considered a non-prime time.
• RODP: In RODP the whole day is divided into equal time slots in morning, afternoon and evening drives.
• ROS: In ROS the advertising time is allocated where it seems fit during the entire day.
• Alternative days: The ad can also be played on alternative days or even skipping two days in between or just on weekends.
• Multiple jingles: There can be more than one audio creative for advertising.
2. RJ Mentions: The popular RJ of a particular station spends 30-45 seconds talking about your brand.
3. Sponsorship Tags: Sponsorship tags build a brand by associating itself with a radio station’s programme.
4. Time check: Time check helps in building a strong image of your brand. It is best option for long term advertisements.
5. Roadblock: In roadblock the campaign would run exclusively across the specific radio station.
6. Contests: An innovative and interesting radio contests are organised to get best responses from the listeners.
7. Interview: Radio interview is an interactive session which allows the advertisers to express facts and opinions on their brand so the listeners can form their own opinion.
8. Studio Shift: Studio shift is a concept which involves broadcasting a particular show outside the radio station generally at the location selected by advertiser or their office.
9. RJ Visit: In RJ Visit thePopular RJ’s of a specific radio station visits the advertiser’s commercial location.
10. Digital Promotion: All the popular RJ’s are active on social media having fan following in millions, hence they promote the brand on their social media profiles.

The Process to follow for Advertising on VividhBharati

Following is the process to follow to have a successful radio advertising campaign on Club FM:

1. Share your requirements: Approach our efficient planners and executors and share your requirements for a campaign.
2. Plan the campaign with us: We will assist you in terms of choosing radio stations, right ad format, audience reach, frequency of ads, ad length, campaign duration and time slots to have a successful campaign on-air.
3. Receive the best quotes: We provide lowest assured rates with best services for Radio Stations across India.
4. Get the audio creative produced: Leverage your brand’s creativity with our excellent team and produce the audio creative with us, completely free of cost, if billing exceeds Rs 30,000.
5. Go Live: See your brand hit on-air within a bare minimum timeframe and achieve a grandstanding response.
6. Track a campaign: Receive log reports during the campaign period.
7. Receive proof of execution: Receive Broadcast Certificate after the completion of your campaign.

Time slots to advertise on VividhBharati

Time	Time Zone	About
7:00 AM – 11:00 AM	Morning (Prime Time)	The morning time band is considered a prime time and is highly recommended for advertisements due to the increased number of listeners in morning.
11:00 AM– 5:00 PM	Afternoon	The Afternoon time band is considered a non-prime time due to its lesser number of listeners comparatively but music shows and major podcasts are played in this slot.
5:00 PM – 10:00 PM	Evening (Prime Time)	The evening slot is considered a prime time and recommended for advertisements because the more number of commuters listen to radio in the evening.
RODP	Equal Division of Ad slots in Morning, Afternoon & Evening drives	In RODP the advertisement slots is divided equally in morning, afternoon and evening drives
ROS	All Day	In ROS the advertising time is allocated where it seems fit during the entire day.

Why hire Excellent Publicity to advertise with VividhBharati?

Excellent Publicity is an emerging and fastest growing advertising agency headquartered Ahmedabad with branch setups in Mumbai, Pune, Surat & Vadodara started its journey in the year 2012.Team excellent is a talented and well experienced group of people who provide a focused and to the point assistance to their clients and works with the motive of providing high quality services that combines creativity and value pricing. Our skilful and expert team helps you to select from various ad formats VividhBharati provides, time slots, the number of repetitions and campaign duration to have a successful and grandstanding campaign which can build your brand and achieve high number of consumer base in a very cost effective way.

Excellent Publicity is the best place to find what you are looking in an advertising campaign on VividhBharati across the nation.

So what are you waiting for, the best radio advertising plan is just a few clicks away.

For more details, contact us or write us at inquiry@excellentpublicity.com.