Radio Luit 90.8 FM is the first campus-based Community Radio Station in the Northeast. It is a non-profit radio service. On 18th of January 2011, Radio Luit started its trial broadcasting. After some days, Radio Luit flagged off its journey formally on 1st march 2011. It serves for community development with the active participation of the communities in various aspects i.e. content management, programming and decision making of the radio station among others. Guwahati University obtained the license and frequency 90.8 FM from the Ministry of Information and Broadcasting, Government of India for the establishment of the Community Radio Station in its campus. Radio Luit operates 12 hours daily between 8:00 AM to 8:00 PM. In this radio station, the students, faculty members, and staff of Guwahati University and people from surrounding areas of Guwahati University play active role in managing this station. Radio Luit has a simple policy where anyone from the community can participate and it encourages more and more community participation.

Why choose Radio Luit for advertising?

Radio Luit creates contents with the participation mostly of students and common people of its coverage area in various themes i.e. Educational, Health, Environment, Cultural and Community development as priority areas. Due to significance of the topics that it discusses, it has a lot of loyal audience who tune into to listen to it every day. This consistent listenership can be extremely advantageous for any brand.

Radio Luit has a good reach in Guwahati which can give a brand the exposure that it requires.

Radio Luit airs only in Guwahati thus it is the right choice for any brand that wishes to expand its awareness in this area.

The various time slots offered by Radio Luit for advertising give the brand a lot of flexibility. They can choose the time slots and frequency on the basis of their target audience and their budget constraints.

With Assamese, Bengali and English being the main languages of presentation, the radio station is able to target all the people who speak these languages, thereby covering major population of Assam.

Radio Luit is especially popular among the youth in Assam thus, advertising through Radio Luit can help a brand in targeting the younger demographic easily.

The Advertising options in Radio Luit

  1. FCT (Free Commercial Time): FCT is the primary form of advertising in which time slots are fixed for advertising. The time slots are classified as:
    • Prime Time: The morning drive from 7 AM to 11 AM and evening drive from 5 PM to 10 PM are considered prime time.
    • Non-Prime Time: The afternoon time from 11 AM to 5 PM is considered a non-prime time.
    • RODP: In RODP the whole day is divided into equal time slots in morning, afternoon and evening drives.
    • ROS: In ROS the advertising time is allocated where it seems fit during the entire day.
    • Alternative days: The ad can also be played on alternative days or even skipping two days in between or just on weekends.
    • Multiple jingles: There can be more than one audio creative for advertising.
  2. RJ Mentions: The popular RJ of a particular station spends 30-45 seconds talking about your brand.
  3. Sponsorship Tags: Sponsorship tags build a brand by associating itself with a radio station’s programme.
  4. Time check: Time check helps in building a strong image of your brand. It is best option for long term advertisements.
  5. Roadblock: In roadblock the campaign would run exclusively across the specific radio station.
  6. Contests: An innovative and interesting radio contests are organised to get best responses from the listeners.
  7. Interview: Radio interview is an interactive session which allows the advertisers to express facts and opinions on their brand so the listeners can form their own opinion.
  8. Studio Shift: Studio shift is a concept which involves broadcasting a particular show outside the radio station generally at the location selected by advertiser or their office.
  9. RJ Visit: In RJ Visit thePopular RJ’s of a specific radio station visits the advertiser’s commercial location.
  10. Digital Promotion: All the popular RJ’s are active on social media having fan following in millions, hence they promote the brand on their social media profiles.

The Process to follow for Advertising on Radio Luit

Following is the process to follow to have a successful radio advertising campaign on Radio Luit:

  1. Share your requirements: Approach our efficient planners and executors and share your requirements for a campaign.
  2. Plan the campaign with us: We will assist you in terms of choosing radio stations, right ad format, audience reach, frequency of ads, ad length, campaign duration and time slots to have a successful campaign on-air.
  3. Receive the best quotes: We provide lowest assured rates with best services for Radio Stations across India.
  4. Get the audio creative produced: Leverage your brand’s creativity with our excellent team and produce the audio creative with us, completely free of cost, if billing exceeds Rs 30,000.
  5. Go Live: See your brand hit on-air within a bare minimum timeframe and achieve a grandstanding response.
  6. Track a campaign: Receive log reports during the campaign period.
  7. Receive proof of execution: Receive Broadcast Certificate after the completion of your campaign.

Time slots to advertise on Radio Luit


Time Zone


7:00 AM – 11:00 AM

Morning (Prime Time)

The morning time band is considered a prime time and is highly recommended for advertisements due to the increased number of listeners in morning.

11:00 AM– 5:00 PM


The Afternoon time band is considered a non-prime time due to its lesser number of listeners comparatively but music shows and major podcasts are played in this slot.

5:00 PM – 10:00 PM

Evening (Prime Time)

The evening slot is considered a prime time and recommended for advertisements because the more number of commuters listen to radio in the evening.


Equal Division of Ad slots in Morning, Afternoon & Evening drives

In RODP the advertisement slots is divided equally in morning, afternoon and evening drives


All Day

In ROS the advertising time is allocated where it seems fit during the entire day.

Why hire Excellent Publicity to advertise with Radio Luit?

Excellent Publicity is an emerging and fastest growing advertising agency headquartered Ahmedabad with branch setups in Mumbai, Pune, Surat & Vadodara started its journey in the year 2012.Team excellent is a talented and well experienced group of people who provide a focused and to the point assistance to their clients and works with the motive of providing high quality services that combines creativity and value pricing. Our skilful and expert team helps you to select from various ad formats Radio Luit provides, time slots, the number of repetitions and campaign duration to have a successful and grandstanding campaign which can build your brand and achieve high number of consumer base in a very cost effective way.

Excellent Publicity is the best place to find what you are looking in an advertising campaign on Radio Luit across the nation.

So what are you waiting for, the best radio advertising plan is just a few clicks away.

For more details, contact us or write us at inquiry@excellentpublicity.com.