Radio Brahmaputra is the first civil society run Community Radio for serving the local communities in the north eastern part of India. Brahmaputra Radio has different programmes for different age groups. Some of the signature programmes include ChahtriYuvaSnehi for youth, KonMainarMela for children and Chai GasarMaja-Maja for women.Radio Brahmaputra is covering nearly 180 mainland villages, 12 island villages and 31 tea garden and sub divisions including Dibrugarh municipality area. Radio Brahmaputra is currently broadcasting 10 hours daily programme in many languages and dialects (Assamese, Chadri (tea garden community dialect), Bhojpuri, Mishing and Bodo) covering the most marginalized communities of the districts of Dibrugarh, Dhemaji and partly Lakhimpur.

Why choose Radio Brahmaputra for advertising?

Radio Brahmaputra is very popular in Assam and its wide reach would be beneficial for any brand that wishes to target Assam.

Radio Brahmaputra can be a very effective way of targeting the various different linguistic groups that reside in Assam. In its 10-hour broadcast schedule it has programmes airing in different languages like Assamese, Bengali, Bhojpuri etc.

Radio Brahmaputra being a community radio service is also a social platform for people in the north east to get their issues addressed, thus giving it a lot more loyal listenership than most entertainment radio channels. This loyalty can be extremely beneficial for any brand as it would allow the brand to be more and more familiar with the audience with the repeated exposure.

Advertising on Radio Brahmaputra is extremely affordable and thus campaigns through it can be conducted in a small budget as well.

Since Assam has a fairly diverse population with various immigrants from neighbouring states, Radio Brahmaputra with its variety of programmes in different languages can be extremely effective in reaching out to all these groups with a single medium. Using native language makes the message even more effective and helps the brand in developing a stronger bond with their audience.

The Advertising options in Radio Brahmaputra

  1. FCT (Free Commercial Time): FCT is the primary form of advertising in which time slots are fixed for advertising. The time slots are classified as:
    • Prime Time: The morning drive from 7 AM to 11 AM and evening drive from 5 PM to 10 PM are considered prime time.
    • Non-Prime Time: The afternoon time from 11 AM to 5 PM is considered a non-prime time.
    • RODP: In RODP the whole day is divided into equal time slots in morning, afternoon and evening drives.
    • ROS: In ROS the advertising time is allocated where it seems fit during the entire day.
    • Alternative days: The ad can also be played on alternative days or even skipping two days in between or just on weekends.
    • Multiple jingles: There can be more than one audio creative for advertising.
  2. RJ Mentions: The popular RJ of a particular station spends 30-45 seconds talking about your brand.
  3. Sponsorship Tags: Sponsorship tags build a brand by associating itself with a radio station’s programme.
  4. Time check: Time check helps in building a strong image of your brand. It is best option for long term advertisements.
  5. Roadblock: In roadblock the campaign would run exclusively across the specific radio station.
  6. Contests: An innovative and interesting radio contests are organised to get best responses from the listeners.
  7. Interview: Radio interview is an interactive session which allows the advertisers to express facts and opinions on their brand so the listeners can form their own opinion.
  8. Studio Shift: Studio shift is a concept which involves broadcasting a particular show outside the radio station generally at the location selected by advertiser or their office.
  9. RJ Visit: In RJ Visit thePopular RJ’s of a specific radio station visits the advertiser’s commercial location.
  10. Digital Promotion: All the popular RJ’s are active on social media having fan following in millions, hence they promote the brand on their social media profiles.

The Process to follow for Advertising on Radio Brahmaputra

Following is the process to follow to have a successful radio advertising campaign on Radio Brahmaputra:

  1. Share your requirements: Approach our efficient planners and executors and share your requirements for a campaign.
  2. Plan the campaign with us: We will assist you in terms of choosing radio stations, right ad format, audience reach, frequency of ads, ad length, campaign duration and time slots to have a successful campaign on-air.
  3. Receive the best quotes: We provide lowest assured rates with best services for Radio Stations across India.
  4. Get the audio creative produced: Leverage your brand’s creativity with our excellent team and produce the audio creative with us, completely free of cost, if billing exceeds Rs 30,000.
  5. Go Live: See your brand hit on-air within a bare minimum timeframe and achieve a grandstanding response.
  6. Track a campaign: Receive log reports during the campaign period.
  7. Receive proof of execution: Receive Broadcast Certificate after the completion of your campaign.

Time slots to advertise on Radio Brahmaputra


Time Zone


7:00 AM – 11:00 AM

Morning (Prime Time)

The morning time band is considered a prime time and is highly recommended for advertisements due to the increased number of listeners in morning.

11:00 AM– 5:00 PM


The Afternoon time band is considered a non-prime time due to its lesser number of listeners comparatively but music shows and major podcasts are played in this slot.

5:00 PM – 10:00 PM

Evening (Prime Time)

The evening slot is considered a prime time and recommended for advertisements because the more number of commuters listen to radio in the evening.


Equal Division of Ad slots in Morning, Afternoon & Evening drives

In RODP the advertisement slots is divided equally in morning, afternoon and evening drives


All Day

In ROS the advertising time is allocated where it seems fit during the entire day.

Why hire Excellent Publicity to advertise with Radio Brahmaputra?

Excellent Publicity is an emerging and fastest growing advertising agency headquartered Ahmedabad with branch setups in Mumbai, Pune, Surat & Vadodara started its journey in the year 2012.Team excellent is a talented and well experienced group of people who provide a focused and to the point assistance to their clients and works with the motive of providing high quality services that combines creativity and value pricing. Our skilful and expert team helps you to select from various ad formats Radio Brahmaputra provides, time slots, the number of repetitions and campaign duration to have a successful and grandstanding campaign which can build your brand and achieve high number of consumer base in a very cost effective way.

Excellent Publicity is the best place to find what you are looking in an advertising campaign on Radio Brahmaputra.

So what are you waiting for, the best radio advertising plan is just a few clicks away.

For more details, contact us or write us at inquiry@excellentpublicity.com.