Advertising Rates in Prabhat Khabar, Website

About Prabhat Khabar Advertising:

Prabhat Khabar is a Hindi-language newspaper published daily in Jharkhand, Bihar, and West Bengal. The newspaper is distributed in several states in India, including Bihar, Jharkhand, West Bengal, and some parts of Orissa. It was founded in August 1984 in Ranchi, the capital of Jharkhand. The newspaper is notable for reporting social issues and revealing scams, such as the Fodder Scam. The newspaper began reporting the Fodder Scam in 1992. Despite receiving threats, the newspaper wrote 70 reports on the scam and had four or five reporters reporting the story

 

Rates for advertising on Prabhat Khabar

Prabhat Khabar follows the CPM Model ensuring that you are charged only when your ad reaches your target audience, making sure that your budget is not unnecessarily utilized. The rates would differ for various ad types. You can contact our agency and we can provide you with the lowest possible rates for Prabhat Khabar advertisements with maximum possible audience reach.

For Instream displays and Spotlight frames, it is charged as per the rates of CPC (Cost per click). If the rate is 8₹ CPC, then the amount you’ll have to pay is CPC*Number of clicks. For example the CPC is 8₹, and 1000 people see your ad. You’ll have to pay 8*1000= 8000₹. For Pre-roll and Mid-roll ads the price model is based on CPM- price per 1000 impressions). If the rate is 200₹ CPM, then the amount you’ll have to pay is CPC*Number of impressions/ 1000. For example the CPM is 200₹, and 1,00,000 people see your ad. You’ll have to pay 200*1,00,000/1000=20,000₹.

Types of targeting done on Prabhat Khabar

Standard Demographics - Target audience based on their age and gender

Geography: Target audience based on specific state or city

Interest: Choose your audience based on their interests and preferences. Through interest-based targeting, you'll be able to deliver highly relevant messages to your audience.

Language: Advertising based on different languages preferred by your audience.

Devices: Targeting done based on the device audience use, right from affordable to premium devices.

Mobile Carriers: Targeting done based on audience preferred mobile carriers.

Custom Audience: If you have an existing audience that you'd like to reach out to on Prabhat Khabar, you can do so with custom audiences. You can create a custom audience based on:

• Advertising IDs
• Email IDs
• Phone numbers

Why advertise on Prabhat Khabar

Improved audience targeting

Prabhat Khabar provides an option of advertising to the custom audience as per your target group where you can choose according to the geography, language, device price point. This improved targeting helps you to show your ad to your targeted audience only.

Reach a larger audience

 

As more people are switching from traditional mediums to online platforms for watching shows, web series, and sports content. The amount of viewers is growing daily. Prabhat Khabar having 2 million+ subscriptions which make your commercial reach broader viewers

 

More high-grade ROI`

 

As your featured commercial is targeted at a specified audience, so there is minimal wastage of your advertisement investment, which in turn increases the rate of interest of your advertisement and very bankable for your brand

 

High in demand

As OTT Platforms are high in demand, getting your advertisement featured on Prabhat Khabar would be a plus for your brand to reach to the already engaging audience. Also all the age groups are switching to watch shows on OTT platforms.

Read everywhere

 

Prabhat Khabar supports multiple devices like mobile phones, computer screens, and laptops. The audience holds the privilege to watch everywhere on the go. This lets advertisers provide versatility for promotion too.

 

Better reach

 

Prabhat Khabar has a reach even in the distant parts of India, and all generations and divisions of the people, without any disparity

 

Prabhat Khabar  Ad Formats

Pre-Roll Ads

These are 5-6 Seconds Video Clickable, Non-Skippable Ads, which play before the show/Movie Plays

 Mid-Roll Ads:

These are 10 to 60 Seconds Video Clickable, Non-Skippable Ads, which play

During a Show/Movie/Live Sports Segment.

In-stream Display:

These are 10 Seconds static slideshows just before the viewer enters stream/ during streaming ad breaks.

Spotlight Frames:

Spotlight Frames - These are clickable Banner Ads present as the Second Fold on Entertainment Page, Sports Page.

How to select the right agency for advertising onPrabhat Khabar  / Agency selection for advertising on Prabhat Khabar / Why Excellent Publicity for Prabhat Khabar advertising:

Media Agency plays an important role for advertising on TV. As Excellent Publicity being a media agency we figure out which is a good platform for you in line with your brand and objective. We will then suggest to you what ad formats would be suitable, what campaign period should you keep. Also the targeting as per your preferred audience would be done. With other variables like buying media space and such would be handled by the media agency. The last step would be then to ensure your ad is played and how much reach has been covered.

For advertising on Punjab Kesari you can follow the following steps: / Steps for advertising on Punjab Kesari / Guide for advertising on Punjab Kesari / How to advertise on Punjab Kesari

Share your requirements

Approach our efficient planners and executors and share your requirements for a campaign.

Plan the campaign with us

We will assist you in terms of choosing the target audience, right ad format, audience reach, and campaign duration to have a successful campaign on the digital platform.

Receive the best quotes

We provide lowest assured rates with best services for Digital Marketing across various Apps. The advertising rates differ depending on the App that is selected

Provide creative

Provide us with an attractive creative to showcase your brand on-screen. The acceptable format of creative in cinema advertising is a CDR file for image creative and a MOV File for Video Creatives.

Once you share the creative we will get it converted in the acceptable ad format that will be utilized on the Digital Platform

Go Live

See your brand hit on-screen within a bare minimum timeframe and achieve a grandstanding response.

Receive Campaign Reports

Campaign Reports will be shared with you on regular intervals, to keep you updated with the campaign Performance.