Advertising Rates in Facebook, Website

About Facebook Advertising:

Facebook is an American online social media and social networking service owned by Facebook, Inc. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, and Chris Hughes, its name comes from the face book directories often given to American university students. Membership was initially limited to Harvard students, gradually expanding to other North American universities and, since 2006, anyone over 13 years old. As of 2020, Facebook claimed 2.8 billion monthly active users and ranked seventh in global internet usage. It was the most downloaded mobile app of the 2010s.

Rates for advertising on Facebook

Facebook follows the CPM Model ensuring that you are charged only when your ad reaches your target audience, making sure that your budget is not unnecessarily utilized. The rates would differ for various ad types. You can contact our agency and we can provide you with the lowest possible rates for Facebook advertisements with maximum possible audience reach.

For Instream displays and Spotlight frames, it is charged as per the rates of CPC (Cost per click). If the rate is 8₹ CPC, then the amount you’ll have to pay is CPC*Number of clicks. For example the CPC is 8₹, and 1000 people see your ad. You’ll have to pay 8*1000= 8000₹. For Pre-roll and Mid-roll ads the price model is based on CPM- price per 1000 impressions). If the rate is 200₹ CPM, then the amount you’ll have to pay is CPC*Number of impressions/ 1000. For example the CPM is 200₹, and 1,00,000 people see your ad. You’ll have to pay 200*1,00,000/1000=20,000₹.

Types of targeting done on Facebook

Demographics: Target audience based on their age and gender

Geography: Target audience based on specific state or city

Interest: Choose your audience based on their interests and preferences. Through interest-based targeting, you'll be able to deliver highly relevant messages to your audience.

Language: Advertising based on different languages preferred by your audience.

Devices: Targeting done based on the device audience use, right from affordable to premium devices.

Mobile Carriers: Targeting done is based on audience preferred mobile carriers.

Custom Audience: If you have an existing audience that you'd like to reach out to on Facebook, you can do so with custom audiences. You can create a custom audience based on:

Advertising IDs

Email IDs

Phone numbers

What Are The Benefits of Facebook Advertising?

Facebook advertising offers a powerful platform for businesses to reach a vast audience and achieve their marketing goals. Here's a more detailed look at the key benefits:

• Massive Reach: Facebook has over 2 billion monthly active users worldwide, providing businesses with a vast audience to reach.
• Precise Targeting: Facebook's advanced targeting options allow you to reach specific demographics, interests, and behaviors, ensuring your ads are seen by the right people.
• Diverse Ad Formats: Facebook offers a variety of ad formats, including images, videos, carousel ads, and stories, allowing you to choose the best option for your campaign.
• Measurable Results: Facebook provides detailed analytics and reporting, allowing you to track the performance of your ads and measure key metrics like clicks, impressions, and conversions.

Strong Engagement: Facebook users are highly engaged with the platform, making them more likely to interact with and remember your ads.

Why advertise on Facebook?

Reach a larger audience:

As more people are switching from traditional mediums to online platforms for watching shows, web series, and sports content. The amount of viewers is growing daily. Facebook having 200 million+ subscriptions which makes your commercial reach broader viewers.

Watch everywhere

Facebook supports multiple devices like television, mobile phones, computer screens, and laptops. The audience holds the privilege to watch everywhere on the go. This lets advertisers provide versatility for promotion too.

More high-grade ROI`

As your featured commercial is targeted at a specified audience, so there is minimal wastage of your advertisement investment, which in turn increases the rate of interest of your advertisement and very bankable for your brand

High in demand

As OTT Platforms are high in demand this day’s getting your advertisement featured on Facebook would be a big boost for your brand to reach the already engaging audience around all age groups and languages

Advanced viewers targeting:

Facebook provides the option of advertising to the custom audience as per your target group where you can choose according to the geography, language, device price point. This enhanced targeting encourages you to show your ad to your targeted audience only.

Why Excellent Publicity for Facebook advertising?

Media Agency plays an important role for advertising on TV. As Excellent Publicity being a media agency we figure out which is a good platform for you in line with your brand and objective. We will then suggest to you what ad formats would be suitable, what campaign period should you keep. Also the targeting as per your preferred audience would be done. Other variables like buying media space and such would be handled by media agencies. The last step would be then to ensure your ad is played and how much reach has been covered.

For advertising on Facebook you can follow the following steps: / Steps for advertising on Facebook/ Guide for advertising on Facebook/ How to advertise on Facebook.