New Delhi also known as the National Capital Territory of Delhi is a city and a union territory of India and is the capital of India. It has an estimated population of 26 million people, making it the world’s second-largest urban area according to the United Nations. The city is surrounded by Haryana on three sides and Uttar Pradesh on one side.
Demographics
- New Delhi has an average literacy rate of 86.21 percent with 90.90 percent of males and 80.80 percent of females.
- According to 2011 Census the population of Delhi is 16.8 million.
- According to the 2011 Census the male population is 53.5 percent whereas the female population is46.5 percent.
- Age wise distribution of the population of Delhi:
| Age Group | Percentage of Total Population |
| 0-14 yrs | 27.1 % |
| 15-29 yrs | 30.4 % |
| 30-44 yrs | 27.6 % |
| 45-59 yrs | 12.6 % |
| 60+ yrs | 6.9 % |
- 40 percent of people are from different states.
Most Popular areas of Delhi
Brands need to understand the places in Delhi to reach the target audience.
- New Delhi
- New Delhi is known as the capital of India and it is the administrative district of NCT Delhi. New Delhi has all the three branches of the government of India, the Rashtrapati Bhavan, Parliament House and the Supreme Court of India.Although colloquially Delhi and New Delhi are used interchangeably to refer to the National Capital Territory (NCT) these are two distinct entities, with New Delhi forming a small part of the city of Delhi. It covers an area of 42.7 square kilometers. New Delhi forms a small part of the Delhi metropolitan area. It consists of several areas like Lutyen’s Delhi, Connaught Place, Chanakyapuri, Vasanth Vihar and Delhi Cantonment.
These are some of the places of travel:
- Parliament House
- Rashtrapati Bhavan
- India Gate
- Rajghat
- Rajpath
- Jantar Mantar
- The National Museum
- India Gate
- Birla Mandir
- Bangla Sahib Gurdwara
- Humayun’s Tomb
- Purana Qila
- Nizamuddin Dargah
- Lodi Gardens
- North Delhi
North Delhi is situated in the northern part of Delhi and it is surrounded by the river Yamuna, West Delhi, North West Delhi, North East Delhi, Central Delhi and West Delhi. It houses the North campus of the Delhi University. Alipur, Model Town and Narela are places in North Delhi.
These are some of the places of travel:
- The residence of B.R. Ambedkar
- The Delhi Vidhan Sabha
- West Delhi
It is located in the western part of Delhi. It has an area of 129 square kilometers. It is surrounded by North Delhi in the North, Jhajjar district of Haryana in the west, East Delhi in the East and South Delhi in the south. Rajouri Garden, Patel Nagar and Punjabi Bagh are some places in West Delhi.
These are some of the places of travel:
- Nehru Market
- Azad Hind Gram
- Janakpuri
- South Delhi
It is located in the south part of Delhi. It has an area of 250 square kilometers. It is surrounded by New Delhi to the North, Faridabad on the Southeast, Gurgaon on the Southwest and Yamuna to the East. Saket, Mehrauli and Haus Khaz are the places in South Delhi.
These are some of the places of travel:
- Sarojini Nagar Market
- South Ex Market
- Lajpat Market
- Haus Khaz Village
- Greater Kailash Market
- Qutub Minar
- Shahpur Jat
- Mehrauli Archaeological Park
- ISKCON Temple
- Lotus Temple
- Safdurjung Tomb
- Haus Khaz Park
- Tughlaqbad Fort
- North West Delhi
It is surrounded by North Delhi on the East and South East, Sonipat and Jhajjar on the North, Northwest and West and the river Yamuna on the North East. It has an area of 443 square kilometer. Kanjhawala, Saraswati Vihar and Rohini are the places in North West Delhi.
- South West Delhi
It is surrounded by New Delhi and South Delhi on the East, West Delhi on the North, Jhajjar in the West and Gurgaon in the South. It has an area of 420 square kilometer. Dwarka, Najafgarh and Kapashera are the places in the South West Delhi. The Indira Gandhi International Airport is in the South West Delhi.
- Central Delhi
- It has an area of 25 square kilometers. It is surrounded by New Delhi on the South, West Delhi and South West Delhi on the west, the river Yamuna on the East and North Delhi n the North. Daryaganj, Civil Lines and Karol Bagh are some areas of Central Delhi.
These are some of the places of travel:
- Jama Masjid
- Sunday Book Market
- Red Fort
- Chandni Chowk
- Ghaffar Market
- Moti Mahal
- South East Delhi
It is surrounded by New Delhi on the Northwest, East Delhi on the North and Northeast, South Delhi on the West, Faridabad on South and Noida on the East. Defence Colony, Kalka Ji and Sarita Vihar are some places in South West Delhi.
These are some of the places of travel:
- Chittraranjan Park
- Kalkaji Temple
- East Delhi
It is surrounded by Gautam Buddha Nagar on the South and Ghaziabad on the East. Preet Vihar, Gandhi Nagar and Mayur Vihar are some places in East Delhi.
These are some of the places of travel:
- Gandhi Nagar Market
- Laxmi Nagar Market
- Akshardham Temple
- North East Delhi
It is surrounded by the river Yamuna on the West,Ghaziabad on the North and the East, East Delhi on the South. It has 62 square kilometer area. Seelampur,Yamuna Vihar, Nand Nagri and Karawal Nagar are some places in North East Delhi.
Television in Delhi
Television advertising is the most preffered medium of advertising here as the number of television households in Delhi is 5,366,000 according to BARC report. 47.4 percent of females and 52.6 percent of males view television. The general entertainment, sports, news channels are the most watched.
Age-wise viewers of television
| Age | Percentage of Viewers |
| 2-14 yrs | 24.5 % |
| 15-21 yrs | 14.3 % |
| 22-30 yrs | 18.9 % |
| 31-40 yrs | 17.3 % |
| 41-50 yrs | 11.8 % |
| 51-60 yrs | 7.1 % |
| 60+ | 6.2 % |
Newspapers in Delhi
One may approcah for newspaper advertising check below the top 10 newspapers in Delhi according to circulation are:
| Newspaper | Language |
| The Times of India | English |
| Hindustan Times | English |
| Navbharat Times | Hindi |
| Aaj Samaj | Hindi |
| Dainik Jagaran | Hindi |
| Punjab Kesari | Hindi |
| Virat Vaibhav | Hindi |
| Hindustan | Hindi |
| National Duniya | Hindi |
| Bhedi Nazar | Hindi |
Radio in Delhi
Radio, as a medium, offers a form of entertainment that attracts listeners while they are working, traveling, relaxing or doing almost anything. Radio offers information such as: news, weather reports, traffic conditions, advertising and music for your listening pleasure. Radio Advertising is the second most widely used medium that people can connect to. Radio at present covers 97.5% of the total population and 91% of the total area of India.
The top radio stations in Delhi are:
| Radio | Percentage |
| Radio Mirchi | 19.73 % |
| Red FM | 15.98 % |
| Vividh Bharati | 13.36 % |
| Big FM | 10.40 % |
| 0Radio City | 8.90 % |
| AIR Gold | 5.0 % |
| Radio One | 4.57 % |
| Fever FM | 4.20 % |
| Ishq FM | 3.40 % |
| Radio Nasha | 2.85 % |
| AIR Rainbow | 2.63 % |
| HIT 95 FM | 2.29 % |
| Akashwani Delhi | 1.45 % |
Outdoor and Transit
Outdoor advertising also known as Out of Home Advertising (OOH) is the advertising done outside the home. It includes billboards, street, road, highway, transit advertisements that you see on the go.The average time taken to travel is 20 km per day. The average time taken is 60 minutes.
People who usually travel daily can be reached out through the outdoor and transit media.
The most common outdoor advertising in Delhi are:
- Hoardings
- Bus Shelters
- Gantry Ads
- Mall Media Ads
- Glow Sign Board
- Projection Screening
Transit Advertising
According to a study by The Tom Tom Traffic Index Report, the traffic of Mumbai forces the drivers to spend more extra time in travelling. The study found that drivers in Mumbai spend 65 percent more time travelling due to traffic. This makes transit advertising a good option.
Transit advertising that can be done are:
- Cab-branding advertising
- Bus Advertising
- In-train advertising
- Metro Advertising
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