Benefits Of Advertising In The Pink City Of India : Jaipur

Jaipur city is the capital of Rajasthan state in northwestern India. Jaipur is also known as the “Pink City”. Jaipur is a popular tourist destination in India. In July 2019, UNESCO World Heritage Committee inscribed Jaipur the ‘Pink City of India’ among its World Heritage Sites. The UNESCO World Heritage Sites include the Jantar Mantar and the Amber Fort. It the tenth most populous city in the country.

Demographics

• The population of Jaipur city is 3.9M as of 2020

• The overall literacy rate for the city is 84.34%. 90.61% males and 77.41% of females

• The languages spoken are Rajasthani, English, Hindi, Dhundhari, and Marwari

Most Popular areas of Jaipur

Jaipur is a major tourist destination in India.  

The places of travel include the Albert Hall Museum, Hawa Mahal, Jal Mahal, Jantar Mantar, Nahargarh Fort, Jaigarh Fort, Birla Mandir, Galtaji, Govind Dev Ji, AmerFort, City Palace.

Temple, Garh Ganesh Temple, Moti Dungri Ganesh Temple, Sanghiji Jain temple and the Jaipur Zoo.

Television Advertising in Jaipur

The general entertainment, sports, news channels, devotion are the most-watched. Statistics show that India is the world’s second-largest television market. With the presence of 836 million households backed up by 914 billion viewing minutes per week, individuals happen to spend an average of 3 hours 42 minutes per viewer. It has an average of 762 million viewers per week.

Television continues to be the most appealing medium for the kids. The total television viewership accounted for by kids television is 6 per cent. The report by BARC states that the kids' channels are not only viewed by the kids but also by the people around them. 39 per cent of the kids content is watched by children of the age group 2-14 years. 18 per cent of the kids content is watched by people of the age group 31-40 years. The youth of the age group 15-30 years contribute to about 33 per cent of TV viewership. Adults of the age-group 31-50 years contribute to about 32 per cent of TV viewership. Sports excluding cricket accounted for 85 per cent of viewing time.IPL had contributed 51 per cent of the total television viewing population.

Apart from national and international channels, there are some regional channels too. Doordarshan Rajasthan, ETV Rajasthan, India News Rajasthan and Jan TV are some popular regional TV channels in Rajasthan.

Radio Advertising in Jaipur

Radio, as a medium, offers a form of entertainment that attracts listeners while they are working, travelling, relaxing or doing almost anything. Radio offers information such as news, weather reports, traffic conditions, advertising and music for your listening pleasure. Radio Advertising is the second most widely used medium that people can connect to. Radio now covers 97.5% of the total population and 91% of the total area of India.

There are numerous Radio FM channels and stations in Rajasthan. With national channels, there are zonal and community radio channels also present in the state.

Top radio stations of Jaipur are:

• Big FM [92.7]

• My FM [94.3]

• FM Tadka[95]

• All India Radio (AIR)

• Alwar Ki Awaz[90.8]

• Apno Radio Banasthali

• FM Radio 7

• Gyan Vani

• Oye! 104.8 FM

• Radio City

• Radio Eminent [90.4 FM]

• Radio Mirchi Jaipur

• Red [93.5 FM]

Newspaper Advertising in Jaipur

India is the second-largest market of newspapers in the world. There are over 100,000 publications. Daily newspapers circulation is over 240 million copies. Hindi-language newspapers have the largest circulation. Publications are produced in 22 scheduled languages in the country as well in other languages also. Placing your advertisement in a newspaper provides you with the advantage of knowing that your audience is more likely to notice it they are habitually reading the newspaper.

The most read newspapers are in the language Hindi and English. The Hindi newspapers are Rajasthan Patrika, Dainik Bhaskar, Seema Sandesh, Dainik Navajyoti, Navbharat Times, Dainik Jalte Deep, Pratahkal. The English newspapers include The Hindustan Times, The Tribune, The Times of India, Times Ascent Jaipur.

Outdoor and Transit Advertising

Outdoor advertising is also known as Out of Home Advertising (OOH) is the advertising done outside the home. It includes billboards, street, road, highway, transit advertisements that you see on the go. People who usually travel daily can be reached out through outdoor and transit media.

The most common outdoor advertising in  Jaipur are:

• Hoardings

• BQS

• Gantry

• Pole Kiosk

• Unipole

• Traffic Booth

• LED Outdoor Display

• Petrol Pump Hoarding

• Utility Branding

Transit Advertising

Transit Advertising is the advertising placed in or on the modes of public transportation or the public transportation areas

Transit advertising that can be done are:

• Cab-branding advertising

• Bus Advertising

• In-train advertising

• Metro Advertising

• Auto Branding