V&J Furnishings Advertises Its Luxurious Home Decor Products in Times of India

Client - V&J Furnishings was established in 2015 with the goal of catering to the luxury home furnishings industry globally. Since its founding, the company has promoted and developed textile manufacturing that is entirely indigenous and "Made in India," a hallmark of the finest furniture in the nation.

Campaign objective -The objective of the campaign was to raise awareness of their line of products because the audience was likely to be interested in home decor and would be shopping during the festival season to beautify and decorate their houses. From upholstery fabrics to curtains and sheers, they intended to advertise all of their products and maximize their reach to their target market.

Newspaper and timeline - The campaign took place in September and October of 2022, and it was published in the Times of India newspaper

Campaign details - It was an all-Gujarat publicity campaign. The advertisement appeared in two Times of India newspaper supplements and the City Times Edition. There were a total of four insertions in the newspaper advertising. The advertisement was a half-page layout and was published on the back page.

End results - The end results of the advertising campaign were positive, as they received a significant response from their dealers and distributors across Gujarat. The campaign was able to successfully promote brand awareness and visibility among their target audience during the festival season, which led to increased sales and revenue. By using an all-Gujarat publicity campaign and advertising in popular newspaper supplements, the company was able to maximize its reach to potential customers and generate a positive response from the market.

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