Client: Paramount Cosmetics (I) Ltd. has been a reputable name in the Indian traditional cosmetic industry since 1985. It has been grooming India with safe, hygienic, and high-quality color cosmetics such as bindis, kumkum, and kajal under the well-known and popular brand name Shilpa. Shilpa has become a household name in India thanks to their focus on innovation, making them one of the country's top cosmetics manufacturers and marketers.

Campaign objective: The campaign's objective was to promote Shilpa sticker bindis.

Timeline: The campaign was carried out from September to November 2022.

Television channels:

STATE	TELEVISION CHANNEL/S
Gujarat	Colors Gujarati
Rajasthan	Gangaur TV
Maharashtra	Sony Marathi
Uttar Pradesh	Dangal TV
West Bengal	Colors Bangla
Karnataka	Colors Kannada
Kerala	Surya TV

 

Campaign details:  The advertisement was broadcast on all regional Indian channels in the general category. It was primarily aimed at the female demographic during the peak festive season, when cosmetics demand is at its peak, particularly "Bindi,” through 10/20 second advertisements.

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