Client: GSP Crop Science Pvt. Ltd. is a leading Indian agricultural company that provides high-quality crop protection solutions and seeds to farmers. With over 30 years of experience, the company has established itself as a trusted name in the industry. GSP Crop Science's portfolio includes a wide range of insecticides, fungicides, herbicides, and plant growth regulators, and the company is committed to sustainable agriculture practices that enhance crop yields while minimizing environmental impact.
Campaign objective: The campaign's objective is to promote their agricultural products before the monsoon season begins.
Timeline: The campaign was carried out from February to May 2022.
Television channels:
STATE | TELEVISION CHANNELS |
Gujarat | TV9, ABP News, Sandesh, News 18, Zee News |
Maharashtra | TV9, Zee News, Saam |
Punjab | PTC News, ZeePHH |
Telangana | TV9, ATV News, 10 TV, Sakshi TV, V6 News |
Campaign details: The campaign was carried out across all regional Indian news channels on a national scale. The campaign was mainly targeted at farmers to promote their agricultural products through short 10/20/30 sec advertisements.
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